Cholamandalam Investment and Finance Company Limited (Chola) incorporated in 1978 as the financial services arm of the Murugappa Group. Chola commenced business as an equipment financing company and has today emerged as a comprehensive financial services provider offering vehicle finance, home loans, loan against property, SME loans, Secured Business Personal Loans (SBPL), Consumer & Small Enterprises Loans (CSEL), Gold loans, Consumer Durable loans and a variety of other financial services to customers. Its strategy for long-term growth involves diversification and agile expansion. The company is deploying resources to strengthen its reach and offerings. This strategic diversification not only supports growth but also enhances portfolio resilience. To better address evolving customer needs, the company has entered the Consumer durable and Gold Loan businesses.

Chola actively engages in debt capital raising initiatives, constantly building relationships with key investors in the market. The Company’s financial risk management practices and overall market position contribute to its ability to raise funding at optimal rates, which is recognized as a strength by stakeholders. Chola’s Marketing and Corporate Communications department plays a pivotal role in driving business growth and enhancing brand visibility through innovative and customer-centric strategies using data driven marketing. By leveraging digital platforms, data-driven insights, and impactful storytelling, the team effectively engages with target audiences, builds brand credibility, and supports lead generation across various business lines.

The company is registered with Reserve Bank of India as an NBFC- Investment and Credit Company and is classified as an NBFC in Upper Layer (NBFC-UL) under the Scale Based Regulatory Framework for NBFCs. The Company is one of the premier diversified non-banking finance companies in India, engaged in providing Vehicle Finance, Home Loans, Loan against Property, SME loans and Unsecured Loans. The Company is primarily engaged in the business of financing. All the activities of the Company revolve around the main business. Further, the Company does not have any separate geographic segments other than India. 

Products/ Services

Chola Gold Loan: Chola Gold Loan, a recently launched business division, provides a quick, secure, and hassle-free way to access essential funds, offering crucial financial support.

Car Loans: Chola provides loans for both new and used cars and cater to customers living in cities, rural and semi-urban areas. The company make the loan application and approval process fast and easy. The company do not get into time consuming paperwork rather it has digitized the entire process.

Two-Wheeler Loans: The company offers borrowers the flexibility to choose the loan repayment period. It also offers vehicle insurance services along with its loan for better experience.

Consumer And Small Enterprise Loan: The Consumer and Small Enterprise Loan (CSEL) division offers a range of financial solutions tailored to both salaried and self-employed professionals, as well as small businesses in the manufacturing, trading, and services sectors.

Commercial Vehicle Loans: Chola offers loans for all types of commercial vehicles. The company ensure its customers have the most seamless borrowing experience possible. Chola offers trained sales staff at the customers’ convenience and doorstep to help provide speedy disbursement.

Loan Against Property: Loan against property is a multi-purpose loan intended to finance all your dreams and that of your family members. This loan could be used for investing / expanding your business, or adding new business entities to supplement your income.

Construction Equipment Loans: Chola offers loans for the complete range of Construction Equipment towards earth moving, infrastructure, construction, mining, material handling etc and for new, used and refinance on machines & equipment.

Tractor & Farm Equipment Loans: Chola has been providing tractor finance for more than a decade.

Three-Wheeler Loans: Chola offers loans for new three-wheelers. Based on customer requirements, Chola offers customized solutions with quick and hassle free service.

Secured Term Loan: Chola Secured Term Loan a smart financial solution designed to meet customer capital needs with stability and security.

Secured Business Loans: The offerings by Secured Business Loans are best suited for self-employed, non-professionals in the businesses of trading, manufacturing and services.

Loan Against Securities: Loan Against Securities: Loan against securities offers loans to retail and HNI investors and promoters against the pledge of securities and mutual fund units.

Investment products of the company

• Stocks
• Mutual Funds
• Fixed Income Products- Bonds and Debentures
• Thematic Baskets
• Futures & Options
• Margin Trade Funding
• Initial Public Offerings (IPOs)
• Corporate Insurance Agency

Awards

2015-16:

• Mahindra Transport Excellence Awards 2015 for ‘Commercial Vehicle Financier of the year’ under the category Driving Positive Change
• Daimler India Commercial Vehicles Award 2015 for ‘Best Financier in Lead Generation’

2016-17:

• Chola has won The Golden Globe Tigers Award for Excellence & Leadership in CSR

2017-18:

• Chola recognized as one of the Top 26 Innovative Organizations in India
• Chola wins The Star Award
• National Award for Excellence in CSR
• Golden Tigers Award for CSR Excellence
• Best Corporate Award (Medium Companies Category)

2018-19:

• The company was awarded as the Winner in Large service category in the employee relations and employee engagement category in the National HR circle competition conducted by Confederation of Indian Industry (CII). The award for the interventions focused on organization culture transformation.

2019-20:

• Awarded as winner in the Employee Relations & Employee Engagement category (Large Service Industry) at the CII National HR Circle Competition.
• Chola won the second place for Digitization in L&D- HR at the CII National HR Circle Competition 2019.

Milestones:

2015:

• Chola and Eicher Polaris Pvt Ltd Announces their Strategic Partnership for Multix
• Chola ties up with Ola to offer daily loan repayment to its drivers
• Cholamandalam Investment and Finance Company Limited partners with Escorts Limited to provide loans on Construction Equipment

2016:

• Chola expands its footprint in Bihar - Hajipur/Bihar
• Chola expands its footprint in Maharashtra by opening four new branches - Maharashtra / Mumbai
• Chola expands its footprints in Karnataka by opening four new branches - Bengaluru

2017:

• Chola inks Strategic Alliance with HUDCO

2019:

• IFC Channels $222 million into Cholamandalam to Boost Finance for Small Road Transport Operators and MSMEs

2020:

• Chola partners with Sri Sathya Sai Sanjeevani Hospitals
• Chola partners with Maruti Suzuki for Vehicle Finance