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Restaurant Brands Asia Ltd.
Restau. Brands Asia
Restaurant Brands Asia Ltd. live price is ₹ 0.00. Price change 0.00, 0.00 percent.
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Hospitality
Small-cap - With a market cap of ₹48.87 Cr.
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Company Profile
Restaurant Brands Asia (RBAL) (formerly known as Burger King India) is the national master franchisee of the Burger King brand in India. It has exclusive rights to develop, establish, operate and franchise Burger King branded restaurants across India. The master franchise agreement enables the company to leverage Burger King’s globally renowned brand name to strengthen its brand recall in India. RBAL also leverages the technical, marketing and operational expertise associated with the global brand. Founded in 1954, the Burger King brand is a global quick service burger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper burger.
In Indonesia, RBAL operates as the master franchisee for the brands, Burger King and Popeyes through its subsidiaries, PT Sari Burger Indonesia (‘BK Indonesia’) and PT Sari Chicken Indonesia (‘Popeyes Indonesia’), respectively.
The company combines its understanding of local Indian tastes and preferences with bold innovation, unbeatable value, and a digital-first brand approach to create memorable food experiences that spark cravings and inspire loyalty. The company also offers additional daypart offerings, comprising a range of beverages and snacks, through BK Cafe. Over the years, the company has consistently addressed the needs of consumers looking for everyday value and given them more opportunities to access its brand, emerging as one of the fastest-growing international Quick Service Restaurant (QSR) chains in India.
Business area of the company
The company is into the business of Quick Service Restaurants under the brand name of ‘Burger King’. The company is an Exclusive Master Franchisee of the Burger King brand in India.
Awards
2021-22
- Gold under Use of Social Media category at Abby 2022
- Silver under Best in Moment Marketing category at Abby 2022
- Silver under Direct Response Digital category at Abby 2022
- Silver under Direct Response AV category at Abby 2022
- Bronze under Use of Social Media category at Abby 2022
- Bronze under Best in Moment Marketing category at Abby 2022
- Bronze under Direct Response Digital category at Abby 2022
- Bronze under Direct Response AV category at Abby 2022
- Creative Use of Real Time Data at Kyoorius 2022 Baby Elephant
- Best use of AR, MR, VR at Kyoorius 2022 Baby Elephant
- Best use of Experiential / Live Events at Kyoorius 2022 Baby Elephant
- eCommerce Use of Data at Kyoorius 2022 Baby Elephant
- Silver for best use of Mobile category at Brand Equity Shark Award 2022
- Bronze in use of tech enabled campaign category at Brand Equity Shark Award 2022
2022-23
- Gold award - Branded Content & Entertainment in Best Integrated Entertainment Content from ABBY award
- Silver award - Branded Content & Entertainment in Best use or integration of offline media such as print, out of home, etc. from ABBY award
- Bronze award - Innovative Use of Emerging Technology from ABBY award
- Silver under category of Use of Talent & Influencers from Clio awards
2024-25
- Franchisee Of the Year - BK India - 2025
- Operator Of the Year - BK India - 2025
Milestones
- 2013: incorporation of Burger King India Private Limited.
- 2014: Launched the brand by opening 9 restaurants during first year of operation in the cities of Delhi and Mumbai and introduced India to the bold flavours of Burger King, developed especially for Indian guests that would soon become a craving.
- 2017: Celebrated the opening of 100th restaurant in Jalandhar, LPU, Punjab and then launched its first mass media campaign.
- 2018: Reached India’s eastern shores, opening a restaurant in Bhubaneswar, and for the first time ever, became EBITDA positive with a robust financial performance.
- 2019: Accelerated expansion in the eastern region and entered the vibrant city of Kolkata.
- 2020: Got listed on the National Stock Exchange and BSE Ltd.
- 2021: Started a new journey with the launch of BK Cafe.
- 2022: Went global with the acquisition of the exclusive master franchise of BURGER KING and set up POPEYES in Indonesia.
- 2022: Opened its 400th restaurant in Siliguri, West Bengal.
- 2022: Burger King India officially changed its corporate name to Restaurant Brands Asia (RBAL).
- 2023: Launched King’s Journey to digitalise restaurants.
- 2024: More than 90% of its restaurants offered King's journey digital experience and celebrated the milestone of 500th restaurant at Chembur.

