The company is engaged in manufacturing and marketing of wires and cables under the brand name ‘V-Marc’. Its Promoter Vikas Garg commenced business in a partnership firm in 2006 as a manufacturer and distributor of PVC insulated wires and cables and has over the years, evolved, expanded and diversified to become an established manufacturer of wires and cables. The company’s products are also certified as compliant with various quality standards including Bureau of Indian Standards (BIS) and Certiva Limited (CE). The company sells its products through a diversified sales & distribution mix, majorly by 1) securing government tenders for supply to government projects 2) supply to EPC contractors for turnkey projects and 3) dealer & distribution network and direct sales to few private companies. The company has two manufacturing facilities which are located at Haridwar, Uttarakhand.

Business area of the company

The company manufactures and sells a diverse range of wires and cables and its key products are single & multistrand cables, CCTV cables, LAN cables, coaxial cables, telephone switchboard cables, power cables (LT and HT cables upto 33kv grade), flexible & control cables, core flat cables, solar cables, wires and aerial bunched cables.

Awards:

• 2016: NPC - 1st prize winner ‘MSME Unit of the Year 2015-2016’.

Key events and milestones:

• 2014: Incorporation of the company and Acquisition of partnership firm as Asian wires & Cables Industries.
• 2015: Crossed the Turnover of Rs 100.00 crore for the first time.
• 2015: Introduced high voltage cables upto 33 kv plant setup.
• 2016: Established Depot in the State of Madhya Pradesh and Uttar Pradesh.
• 2019: Crossed the Turnover of Rs 200.00 crore for the first time.
• 2020: Established two additional Depots in Bihar & Odisha.
• 2020: Acquisition of land for setting up of proposed manufacturing facility.
• 2021: The company’s Conversion from Private Limited company into a Public Limited company.