This expansion brings the brand’s wide range of products closer to millions of shoppers who visit Lulu’s premium shopping destinations across the country

VIP Clothing’s collaboration with multiple Q-commerce platforms is nothing short of a retail innerwear revolution

The control of the company will be transferred to Multiples Private Equity while Dilip Piramal and Family will continue to be shareholders in the company

The Yuwa Series brings together a powerful lineup of modern, expressive innerwear options under the trusted VIP umbrella

The Kerala launch is part of the company’s dual-channel growth blueprint: expanding shop-floor visibility while accelerating e-commerce and quick-commerce tie-ups

Over the years, it diversified its portfolio with innerwear for women & children, and the recently launched athleisure wear, Rivolta

The upgraded Frenchie X line is now available at over 100 plus stores across Mumbai, Pune & Delhi

With Zepto’s rapid delivery network, customers will have instant access to a wide range of innerwear essentials, ensuring premium quality and comfort are always within reach

After the initial launch at the event, the Frenchie X collection will be rolled out in key cities across the country

VIP Clothing aims to reach a wider audience, making access to premium and affordable innerwear easier than ever before

With branded handkerchiefs, VIP is adding a touch of personalisation and charm to its accessories section

The partnership is to offer instant 10-minute delivery of its iconic men’s innerwear brand, Frenchie

The capital gained by selling this idle asset will now be utilized in business

The new store is spread with a variety of options and offers the latest collection across categories for men and women and kids

The board of directors at its meeting held on May 30, 2022 has approved the same