Incorporated in 2007, Vidli Restaurants is engaged in the hospitality business and runs chain of restaurants either through own operated outlets or through franchisee operated outlets. The company started its commercial operations from November 2013. The registered office of the company is situated at Marol, Andheri (East) in Mumbai. Over these years, the company has caned a niche for itself and is successfully- operating 2 restaurants and 37 franchisee outlets.

The company runs a chain of restaurants serving hygienic standardized food items in a quick serve format at various outlets on national highways, state highways and cities. The company is providing quality food in hygienic surroundings at convenient locations for serving its customers better. Hygiene, quality and customer satisfaction are core concepts exercised by its team at all outlets which distinguishes it from local restaurants. The company’s hygienic and convenient locations, dedicated team efforts, quality of service and products are its strengths which help it work towards its long term vision of being largest, trusted and premium vegetarian family restaurants.

The company’s success depends on the value, perception and marketing of brands ‘WITHAL KAMATS’ and ‘KAMATS’. Its ability to market and increase its franchisee network is significantly dependent on these brands. The company is maintaining and enhancing the brands which is important for its competitive advantage.

The company does not own the brands ‘WITHAL KAMATS’ and ‘KAMATS’ but have a right to use the same by virtue of Trade Mark User Agreement executed with the owner of the Brands.  The company has also entered into Master Franchisee Agreement dated August 6, 2015 with MNM Group for a period of 5 years wherein the said group would have exclusive rights to give franchisee in Gujarat region. The food menu at the restaurant mainly comprises of South Indian Snacks, Pav Bhaji, Sandwiches, North Indian Snacks, Indian Foods items etc.

Business area of the company

The company started its commercial operations in November 2013. Since then, the company started expanding its restaurant chain and concentrated on standardising its products and services through centralised purchasing and training system. The company largely targets affordable segment of the market through its outlets. Presently, its operations are categorised into family dining, khaojao and kamars corner model.