The Company was originally incorporated as Veerkrupa Jewellers Private Limited on September 13, 2019 under the Companies Act, 2013 vide certificate of incorporation issued by the Registrar of Companies, Gujarat, Dadra and Nagar Haveli. Subsequently the name of the company was changed from “Veerkrupa Jewellers Private Limited” to “Veerkrupa Jewellers Limited” under the Companies Act, 2013 pursuant to a special resolution passed by its shareholders at the EGM held on January 07, 2020 and had obtained fresh certificate of incorporation dated January 17, 2020 issued by the Registrar of Companies, Gujarat, Dadra and Nagar Haveli.

Veerkrupa Jewellers commenced its operations by setting up a showroom in Naroda, Ahmedabad and over the years it had opened its 2nd show room in Narol, Ahmedabad. Its Showrooms with an area of 1050 square feet offer luxurious experience and customer services. Its collection of jewellery in both the showrooms reflects regional customer preferences and designs. Its wide range of jewellery designs, across various price points caters to customers across all market segments. The company’s jewellery business includes the sale of jewellery made of gold, silver, studded and other jewellery products that include diamond, platinum and other precious and semi-precious stones. Its product profile includes designer, traditional, modern and combined designs of jewellery at best prices. The variety of jewellery offered enhances its efficiency and enables it to attract and retain the ever growing customer base and relationship. Its aim and focus on design and innovation, its ability to recognize consumer preferences and market trends, the intricacy of its designs and the quality of its products are its key strengths.

Business area of the company

The company essentially sells wide range of products for different occasions including special occasions, such as weddings and party-wear, jewellery for personal milestones, festival jewellery, daily-wear jewellery, kid’s jewellery and men’s jewellery. Each collection serves customers with different needs and preferences for different designs at various and best price range. Its jewellery is made of gold, silver, studded and other jewellery products that include diamond, platinum and other precious and semi-precious stones. Its product profile includes designer, traditional, modern and combined designs of jewellery such as earrings, chains, bracelets, gold/silver bars, Bands, Mandalsutra, Pendant sets and chains, Anklets, Waist Belts and necklaces. Besides this, it also sells Hand tools, pooja items, decorative items in silver. Its wide range of product offerings caters to diverse customer segments, from the high-end to mid-market and value market segments. It sale its jewellery from its showrooms located in Naroda and Narol. The gold, silver, diamond and other jewellery inventory in the showrooms reflect regional customer preferences and designs. Some of its highest selling products are rings, earrings, chains, mangalsutra, bracelate.

Major Events and Milestones

• 2019: Incorporated under Companies Act, 2013 as “Veerkrupa Jewellers Private Limited”.
  
• 2020: Entered into business succession agreement dated January 01, 2020 with Veerkrupa Jewellers (Proprietary firm of Chirag Arvind Shah).
  
• 2020: Converted the Company to Public Limited from Private Limited.