Vedant Fashions, established in 2002 in Kolkata, aims to blend tradition and fashion, specializing in Indian wedding and celebration wear. Manyavar, its flagship brand, dominates the men's Indian and Celebration wear. The company has expanded its presence with brands like Mohey, Twamev, Mebaz, and Manthan, reaching various parts of India and the world, including the USA, Canada, the UK, and the UAE. The company’s global presence reflects its commitment to merging traditional Indian elements with modern trends. It takes pride in showcasing the richness of Indian ethnic garments, emphasizing craftsmanship and artistic finesse. As it grows, the company strives to strengthen cultural connections, offering a perfect blend of tradition and fashion in wedding and celebration wear. Vedant Fashions is dedicated to enhancing cultural ties, driving a shift towards Indian celebration wear, and fostering long-term business growth. Its brands embrace the essence of Indian traditions uniting families to create a unique experience that resonates with roots and a sense of belonging.

Business area of the company

The company is primarily engaged in manufacturing, trading and sale of readymade ethnic wear for men, women and kids primarily in India under the brand names Manyavar, Mohey, Mebaz, Twamev and Diwas. 

Brands

• Manyavar
• Mohey
• Twamev
• Mebaz

Awards, accreditations or recognitions

• 2004-2008: Recognised as “Best Men's Ethnic Wear Brand” by Central Icons.2008-2010: Recognised as “Iconic Men’s Ethnic Brand” by Central Icons.
• 2014: ET Bengal Corporate Award for the “Fastest Growing Company-Maximum Turnover of Rs 300 crore” granted by Association of Corporate Advisers & Executives, Kolkata and the Economic Times.
• 2014: Award for Retail Excellence for being the “Pioneer in Ethnic Retail Business” granted by ABP News.
• 2015: Images Award for “Excellence in Supply Chain Management & Fulfillment” granted by Images Retail Tech Awards.
• 2015: Recognized as the “National Retailer of the Year” at the 4th Annual Indian Retail & Indian eRetail Awards.
• 2017: Images Award for “Most Admired Fashion Brand of the year: Men’s Indian Wear” granted by Images Fashion Awards.
• 2018: Images Award for “Most Admired Retailer of the Year Marketing & Promotions Campaign” granted by Images Retail Awards.
• 2019: Indian Retail Award for “Ethnic Fashion Retailer of the Year” granted by Shop X.
• 2019: Dare to Dream Award for “Company of the Year-Retail” granted by Zee Business.
• 2019: Times Business Award for the “Best Men's Ethnic Wear Brand (East)” granted by the Times Group.
• 2019: Images Award for “Most Admired Fashion Brand of the year: Men’s Indianwear” granted by Images Fashion Awards.
• 2020: Images Excellence Award for “Men’s Indianwear” granted by Images Fashion Awards.
• 2020: Recognized as India’s Retail Champion (Winner) in Specialty Retail by Bhartiya City Centre.2020: Global Award for Retail Excellence for “Retail Marketing Campaign of the Year #TaiyaarHokarAaiye” granted by ET Now.
• 2020: ET Bengal Corporate Award for “Excellence in Business Performance-Turnover between INR 300 crore and 1,000 crore” granted by Association of Corporate Advisers & Executives, Kolkata and the Economic Times.
• 2021: Retail Award for the “Most Admired Retailer of the year-Marketing and Advertising campaign” granted by Mapic India.
• 2021: Employer Branding Award for “Best Employer Branding Award” hosted by World HRD Congress and Stars Group.
• 2022: Dream Employer of the Year by World HRD Congress.
• 2022: The Best of Bharat Awards by E4M Pride of India.
• 2022: Most Admired Fashion Brand of the year: Men’s Indian wear by Images Fashion Award.
• 2023: EY Entrepreneur of the year – Consumer Products and Retail.
• 2023: India Retail Champions Awards 2023.
• 2024: India Retail Champions Award for RAI Category by Apparel & Lifestyle category.
• 2024: Most Admired Fashion Brand of the year: Men’s Indian wear by Images Fashion Award.
• 2025: Merit recognition conferred for its Mohey – Jayanagar (Bengaluru) in the category of Ethnic Fashion & Accessories Specialty Store at the VM&RD Retail Design Awards.
• 2025: Recognised in the categories of Best Use of Influencers on Instagram and Best Use of Influencers at the afaqs! Marketers’ Excellence Awards.
• 2026: Recognition as ‘Masters of Risk Award - Retail’ at India Risk Management Awards (IRMA) by CNBC-TV18 and ICICI Lombard.

Major events and key milestones\

• 1999: Brand Manyavar started operations via predecessor entity
• 2002: Incorporated Vedant Fashions Pvt. Ltd.
• 2008: 1st EBO in Bhubaneshwar
• 2011: 1st International store in Dubai (UAE)
• 2012: Surpassed over Rs 1000 million EBO revenue
• 2013: Official Indian Wear Partner of 3 IPL teams
• 2015: Launched Mohey (Women’s Celebration wear label)
• 2016: Crossed Rs 5000 million EBO revenue and open its 1st store in USA
• 2017: Strategic acquisition of Mebaz
• 2018: Launch of Manthan (value celebration wear label)
• 2019: Launched Twamev (Men’s oremium wear brand)
• 2021: Celebration wear partner in Femina Miss India 2021
• 2022: Listing on stock exchanges
• 2023: Launch of Exclusive Twamev EBO’s
• 2024: Launched the exclusive Mohey flagship EBO
• 2024: Launch of celebration wear brand Diwas.
• 2026: Surpassed Rs 20,000 million in retail sales (i.e., sales of its customers)