Titan Company Ltd. (Titan), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the name Titan Watches Limited. Titan is the fifth largest integrated own brand watch manufacturer in the world. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories. Titan is widely known for transforming the watch and jewellery industry in India and for shaping India's retail market by pioneering experiential retail. The Company continues to grow and set new standards for innovation and quality with each new offering.

Business area of the company

The company is engaged in offering watches, jewelry, Eyewear and others. Titan is India's leading lifestyle company and among the most admired and respected corporates in the country. The company has established leading positions in the Jewellery, Watches and EyeCare categories led by its trusted brands and superior customer experience. It also diversified into Wearables, Indian Dress Wear and Fragrances & Fashion Accessories and are driving differentiation in these lifestyle categories, underpinned by its deep understanding of customer preferences.

Business division of company 

Watches & Wearables: Titan’s genesis lies in the watch products division. It has gone from strength to strength and collection to collection through the years in the watches category. The division continues to add world-class brands to the company's portfolio, with an ever-expanding setup and capacity. 

Jewellery Division: Titan’s foray into jewellery began in 1994 with Tanishq, which struck a balance between traditional charm and contemporary appeal. It was soon followed by an entry into the luxury segment in 2010 with the exquisite designs of Zoya that capture the essence of a woman’s journey. The following year Titan launched Mia, a line of hand-crafted jewellery that is quintessentially unique, classy, and echoes the ideals of the modern multitasking woman. In 2016, Titan acquired CaratLane in the hopes of making everyday elegance affordable and establishing its presence in the e-commerce sector.

Eyecare Division: Titan Eye+, the eyecare business from Titan Company, was launched in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry. Benchmarked against the best in the world, Titan Eye+ heralds standardization in the eyecare industry. Following Tata‘s principles of quality and trust, the brand offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment.

Indian Dress Wear Division: Titan’s youngest brand is the result of wanting to revive one of the oldest occupations in its country - handloom weaving, Taneira brings together the length and breadth of the country with some of the most exquisite collections of handlooms like Mugas from Assam, Cottons from Chettinad, Tussars from Bhagalpur, Ikats from Gujarat, Andhra and Orissa, Jamdhanis from Bengal, Chikankari work from Lucknow, exotic Banarasi Silks, exquisite Kanjeevarams, heirloom pieces like Patan Patolas, Muslin Jamdhanis and so on. 

Fragrances and Fashion Accessories Division:  

• Titan Belts and Wallets: Titan Belts and Wallets are for men who want to be classy and stay current with the latest fashion trends. Titan’s extensive collection of wallets and belts in a variety of colours and styles emulates the needs and tastes of every customer. The wallets are crafted with a balance of class and functionality, and their signature collection of belts is designed with expertly chosen Italian leather.
• Bags by Fastrack: Fastrack extended its footprint into accessories to help women accentuate their style. Bags by Fastrack offer chic and sophisticated styles from pretty and functional micro slings to fashionable and practical backpacks for trendsetting hustlers.
• IRTH: Titan ventures into the handbag segment with IRTH, that aims to highlight how it pays keen attention to functionality while also keeping it stylish. IRTH embodies the sense of marvel and emotion inherent in the brand and the care and attention with which every bag is designed. IRTH promises class and versatility with its handbags ranging from chic workbags to stylish totes.
• SKINN: Designed in-house and created by six world-renowned Master Perfumers, SKINN Titan redefines the Indian fragrance industry with its product offering. Its range is specially crafted by blending exotic yet contemporary notes that are native to the rarest and finest of the ingredients sourced from myriad locations across the world. The current portfolio of SKINN includes 6 exciting variants in the EDP (Eau De Parfum) format and are crafted to last longer with notes that endure and grow pronounced with time.

Brands of the company

• Titan
• Fastrack
• Zoop
• Xylys
• Titan Raga
• Nebula
• Tanishq
• Bags by Fastrack
• CaratLane
• Edge by Titan
• Helios
• IRTH
• Mia
• Octane
• SF
• Skinn
• Sonata
• Taneira
• Titan Belts & Wallets
• Titan Clock
• Titan EyePlus
• Zoya

Awards

• Titan Watches e-commerce bags 3 awards at Digies 2019.
• Titan won ‘Design Honour’ award for the project Raga Masaba at the Tata Innovista Finals.
• Titan Watches e-commerce bags DMA ASIA ECHO Awards 2019 in the ‘Best Customer Acquisition Campaign’category.
• Titan Watches wins the Brand Equity Shark Awards.
• Titan’s Encircle program wins in Loyalty Program category in Future of Retail Awards 2019.
• Titan Company wins the R K Swamy High Performance Brand Award by AIMA.
• Tanishq wins at Global Marketing Excellence Awards 2019 in the outdoor category for Outdoor and Location Based Marketing.
• Tanishq wins at the Great Lifestyle Brands Awards; Smarties 2019 India; Maddies Mobile Awards 2019; Sammies 2019.
• World of Titan wins ‘Customer Service Excellence’ and ‘Retail Store of Year - Merchandising’ awards in Future of Retail Awards 2019.
• Titan EyePlus wins Bronze in the prestigious ACEF Asian Leadership Awards.

Milestones

1986

• The company’s production commenced in 1986 and March, 1987 saw the launch of the brand Titan. It sprung to instant claim with the analogue electronic Quartz watches bringing in a paradigm shift to the Indian watch market. This paved way for further extension to bracelets, cases, electronic circuitry and step motors.
  

1996

• The brand Tanishq was launched in 1996.
  

2003-2007 

• Fastrack - the fun and youthful brand of watches and accessories, and accessories line in 2003; Precision Engineering in 2005, and the Titan Eyewear Division in 2007 - a project of prescription eyewear, complete with specialized outlets, catering to customers’ every need. 
  

2011

• Titan launched Mia, a stunning range of fine, urban chic, affordable jewellery crafted for working women.
  

2013

• saw Titan penetrating the perfume market by launching SKINN, redefining the Indian fragrance industry by assuring the highest quality and bearing the hallmark of Titan.

2014 

• Titan Company has entered into a Joint Venture agreement with Montblanc Services B.V. Netherlands for establishing operations in India for carrying on single brand retail trade.
  
• Titan Company Ltd which is engaged in manufacturing of watches/accessories, jewelry, precision engineering and eyewear stated that their jewellery division has launched first Karigar centre for jewellery manufacturing in Hosur.
  

2015 

• Titan Company Ltd - Titan adds one more feather to its Manufacturing Excellence: Commences World Class Stainless Steel Case production in Coimbatore
  
• Maison Montblanc has entered into a partnership with Titan Company Ltd.
  
• Titan Company Ltd and HP has entered into a partnership.
• Titan Company Ltd Joint Venture with Montblanc Services B.V, Netherlands - Continuous Disclosure.
  

2016 

• Tanishq took over Carat Lane, to offer beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles.
  

2019

• Titan Company has incorporated ‘Titan Global Retail LLC’, Dubai, as a subsidiary company of Titan Holdings International FZCO, Dubai, which in turn is a wholly owned subsidiary of the Company.
  
• Titan Company has strengthened its offerings in the Fastrack portfolio with launch of ‘Fastrack Perfumes.
  
• Titan Company’s watch brand -- Sonata has forayed into the Smart Wearables category with a range of hybrid Smartwatches - Stride.
  

2020

• Titan Company has launched its first international Tanishq store in Dubai as part of expanding regions outside India.
  
• Titan Company and Montblanc by mutual agreement have ended their joint venture partnership in India.
  
• Titan Company’s perfume brand -- SKINN has launched Escapade a refreshing new range of perfumes for men.
  
• Titan Company has entered into partnership with State Bank of India (SBI) to introduce a range of Titan Pay watches powered by YONO, the lender's mobile banking app.
  
• Titan Company has acquired Hyderabad-based technology and wearables firm HUG Innovations.
  
• Titan Company has launched 'Titan Connected X', a full-touch smartwatch with 13 features in the Indian market.
  

2021

• Titan Company’s jewellery division enterd into growth phase.
• Titan launched 'Edge Mechanical'.

2022

• Titan introduced new smart eyewear under Titan EyePlus.
• Titan Company’s flagship brand opened new store at Chennai.
• Titan Company launched 'Titan Smart Labs' in Hyderabad.
• Titan’s flagship brand unveiled festive collection ‘Alekhya’.
• Titan’s flagship brand enters American market.

2023

• Titan launched latest smartwatch ‘Talk S’.
• Titan Company’s flagship brand launched glorious solitaire collection.
• Titan Company’s flagship brand launches Chola-dynasty-inspired collectible coins.
• Titan’s ethnic wear brand opened third store in Mumbai
• Titan’s ethnic wear brand opened fourth store in Hyderabad.
• Titan got CCI’s nod for acquisition of additional shareholding in CaratLane.
• Titan Company acquires stake in CaratLane.

2024

• Titan Company executed Joint Venture Agreement with Rhythm Jewelry
• Titan’s Tanishq brand collaborated with De Beers Group

2025

• Titan Company unveiled bold new collection with Sobhita Dhulipala.
• Titan Company through its wholly owned subsidiary -- Titan Holdings International FZCO (Titan Holdings) entered into an Agreement to acquire 67% stake in Damas LLC (UAE) (Damas LLC).