Tata Elxsi began its journey on May 5, 1989, in Bangalore, the Silicon Valley of India, with a vision to develop and promote advancements in electronics, embedded systems, and software. Over the years, the company has been at the forefront of design and technology innovation, transforming industries such as Transportation, Media & Communications, and Healthcare & Life Sciences. As a leading provider of Engineering Research & Design (ER&D) services, the company operates across two core domains: Software Development & Services (SDS) and Systems Integration & Support (SIS).
SDS provides cohesive design, software, and digital solutions across verticals. The company had established a strategy to embed its design services in its offerings through a design-led approach. As a result, the company is gaining early insights into customer product roadmaps and facilitating larger downstream development agreements. The SIS business has gradually been pivoting to value-added professional services and monitoring and management of cloud-based applications for enterprises. This business has now aligned with the three verticals and offers consultingled end-to-end solutions to clients, including Hardware, Software, IT infrastructure, and Cloud, among others, in a multivendor environment.
With a Design-Digital approach at its core, the company empowers businesses to reimagine their products, services, and customer experiences. The company blends design thinking with advanced technologies such as IoT, Cloud, Mobility, Virtual Reality, and Artificial Intelligence to deliver transformative outcomes. By actively embracing emerging innovations - from next-gen interfaces and immersive technologies to autonomous systems and sustainable technologies - it stays ahead of the curve in a fast-evolving digital landscape.
Business area of the company
Tata Elxsi is amongst the world’s leading providers of design and technology services across industries including Automotive, Broadcast, Communications, Healthcare and Transportation. The company is helping customers reimagine their products and services through design thinking and application of digital technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality and Artificial Intelligence.
Products and Platforms
- AVENIR: Tata Elxsi’s SDV software suite, which is a cloud-agnostic SDV development, validation, and deployment framework, has further strengthened Tata Elxsi’s capabilities in the SDV domain. It presents an attractive, ready-to-implement solution which when combined with the company’s extensive digital and software knowledge and a large pool of skilled professionals, helps global OEMs in expediting their SDV and future mobility strategies. AVENIR is supported by the Snapdragon Digital Chassis platform in collaboration with Qualcomm.
- NEURON: The company’s autonomous network platform that enables telecommunication operators to progress towards Zero-Touch Automation and provides a single pane of glass to operate and manage network across domains. By harnessing the power of NEURON, telcos can expedite shift towards seamless automation, cloud integration, service orchestration, and robust assurance. NEURON helps streamline operations and drive substantial reduction in operational expenditure, paving the way for enhanced efficiency and profitability.
- MOBIUS+: A Battery Lifecycle Management Platform by Tata Elxsi which was launched at CES 2025, provides real time visibility into battery ecosystem, helping companies align with upstream, midstream, downstream and end of life stakeholders, thus supporting every step of battery’s journey, from raw material sourcing to end-of-life recycling. It also helps monitor, calculate and report the carbon footprint of batteries throughout their lifecycle, enabling data driven decisions to reduce environmental impact.
Awards
2013
Tata Elxsi, a Bangalore-based Rs 622-crore design services firm, has taken a different route by setting up a business incubator.
Filmfare Best VFX has been awarded to Tata Elxsi for Dhoom 3.
2014
Tata Elxsi has been working on Telecom & Networking, delivering innovative products and solutions.
Tata Elxsi is leveraging its digital signal processing to build a presence in advanced driver assistance systems (ADASs) development
Bangalore-based Tata Elxsi, a part of the Tata Group. Through its four divisions - Embedded Product Design, Industrial Design, Visual Computing Labs and System Integration - it has designed products for the automotive, consumer products, energy, wireless communication, health care and defence sectors.
2015
Tata Elxsi Redefines Design this World Industrial Design Day
Tata Elxsi Showcases Futuristic Automotive Solutions at Vdi-Eliv (Electronics In Vehicles)
Tata Elxsi to showcase latest innovations in Broadcast, IoT and Big Data Analytics
Tata Elxsi launches ACTIV@TE at SCT College
Tata Elxsi announces the Winner of the 3rd Edition of IGNITE Design Contest - ‘Wearable Technology: Envisioning the future’
Tata Elxsi joins the Frog by Wyplay community
Tata Elxsi Showcases Advanced Automotive Solutions at CES
2016
2017-2018
Best Electronics Design Company’ Electronics Maker Best of Industry Awards 2017
‘Supplier Excellence Award’ 2017’ Jaguar Land Rover
‘High Growth in Women Empowerment - It’ In The Category Of Over 1000 Employees Stpi It Export Award 2016-17
2018-2019
2019-20
The Company’s AR-V2X solution won the Silver at the AutoSens Awards in Germany, joining industry leaders such as Daimler and General Motors who also received this prestigious award in various categories.
The Company has won its second iF Design Award
2020-21
- The company has won its second iF Design Award this year after the first one in 2017. Tata Elxsi won this world-renowned award for design excellence for its innovative and exceptional design concept for a Mixed Reality (MR) Based Smart Assistive Wearable Device.
2021-22
- The company has won the OTT TV Technology of the Year Award at the VideoTech Innovation Awards 2021 for QoEtient - the proactive QoE Improvement platform. This is the first international award bagged by QoEtient.
- The company won the NASSCOM Engineering & Innovation Excellence Awards 2021 for Engineering Service Providers across all product categories.
2022-23
- Conferred with Innovative Company of the Year Award for the Large Enterprise Service Sector at the 9th Annual Confederation of Indian Industry Industrial Innovation Awards 2022.
- Tata Elxsi was awarded three awards (1 Gold and 2 Bronze) at Exchange4Media India Design Excellence Awards in May 2023.
- BroadcastPro Manufacturer Award for ‘Best in Linear Distribution’ for OSNTv Box in May 2023.
2023-24
- Tata Elxsi has been awarded Platinum Winner for the ‘Best Network Orchestration Solution in TELCO’ at the Future Digital Award by Juniper Research for its groundbreaking network automation product – NEURON.
- NEURON Autonomous Network Platform, honoured as Product of the Year at the Industry DevOps Awards 2023 in London. NEURON empowers operators to effectively deploy and operate 4G/5G networks while embracing the transformative power of Automation and AI.
- Tata Elxsi and Tata Motors jointly received the esteemed German Design Award 2024 for Gen 3 HMI design, for excellence in product design in the Human-Machine Interface category.
- Tata Elxsi, won the iF Design Award in Product Design for the 'Aha!' Tea Vending Machine for Chaayos. The Aha” vending machine is a one-of-a-kind, IoT-enabled device, catering to the Indian market with up to 50 customisation options directly from users’ phones.
- Recognised as one of the ‘Top 50 Innovative Companies of 2023’ by the Confederation of Indian Industry (CII) for our innovation across various sectors, including Industry 4.0, AI Accelerators, and Robotics in Healthcare.
2024-25
- Received two prestigious iF DESIGN Awards for Outstanding User Experience and Innovative Product Design, selected from over 11,000 global entries across 72 countries - reinforcing its leadership in design excellence and technological innovation.
- Won the ‘Most Innovative Telecom Software’ award for the NEURON platform for transforming network operations with AI-driven automation.
- Honoured with the ‘Best AI-driven Social Impact’ Award at the AI for Good Global Summit 2024.