Sunrise Efficient Marketing is an ISO 9001:2015 certified Company primarily engaged in the business as traders, distributors,  super stockiest, retailers, wholesalers, importers, exporters, agents, dealers, buyers, sellers, fabricators, assemblers, fitters, installers, repairers of all types of Industrial machineries, its spare parts, electrical items, electronic items, mechanical and engineering items, pipes, pipe fittings, sanitation parts, all types of machined and un-machined castings, industrial valves and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes. It is also distributor for FMCG products. Subsequently, the company has acquired the business comprising of distribution agreement, customer relationship, employees and brands of Sunrise Marketing and Services with effect from July 24, 2020.

The company is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user. Currently, it is authorized dealer of 138 manufacturers. Its business model helps to spread its market risks arising out of fluctuation in the market shares of various brands besides helping it to achieve economies of scale. It follow B2B and B2C business model. The focus is to capture a considerable market share in each of the product categories.

Business area of the company

The company engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products.

Major Events

• 2020: Incorporated as a Public Limited Company in name and style of Sunrise Efficient Marketing Limited.
  
• 2021: Won Gold Award for Sales Excellence FY 2020-2021 hosted by Bharat Bijlee.
  
• 2020: Acquired the running business comprising of vendor contracts, customer relationship, distribution agreements, employees and brands of Sunrise Marketing And Services, proprietorship concern of our Promoter.