SBI Card was launched in October 1998 by the State Bank of India and GE Capital. Incorporated as SBI Cards and Payment Services Private Limited (SBICPSL), SBI Card is headquartered in Gurgaon, Haryana.

In December 2017, State Bank of India and The Carlyle Group acquired GE Capital’s stake in SBI Card, post which SBI held 74% while Carlyle held 26% in the Company. The legal name of SBI Card was changed on August 20, 2019, from SBI Cards and Payment Services Private Limited to SBI Cards and Payment Services Limited, on account of its conversion from a ‘Private Limited’ company to a ‘Public Limited’ company. In March 2020, SBI Card became the first pure play credit card company to list on the stock exchanges in India. The company is the second largest credit card provider in the country, with huge card base. It also has offices in many cities in India.

SBI Card sustained its position as the most recognised brand in the credit card category, with the highest Top-Of-Mind Awareness and 100% Total Awareness, as per the Brand Track survey commissioned by it and conducted by Kantar IMRB in during the period January-March 2025. The company is committed to delivering exceptional customer service through innovation, empathy, and operational excellence. With an unwavering focus on customer-centricity, it continues to evolve its servicing ecosystem – leveraging automation, AI, analytics, and streamlined processes – to provide seamless, personalised, and responsive experiences across all the channels.

Business area of the company

SBI Card is engaged in the business of issuing credit cards to consumers in India. It offers Indian consumers access to a wide range of world-class, value-added payment products and services. The company is committed to expanding its core cards portfolio with a focus on premium segments. It also remains dedicated to expand its co-brand portfolio and accelerate digital onboarding to deliver seamless and secure experience to its customers.

Products

The company’s product portfolio includes various cards to cater to both individual and corporate needs.

• Super-Premium Card
• Core Cards
• Co-Branded Cards
• Retail Cards
• Travel & Fuel Cards
• Corporate Cards

Awards

• 2013: SBI Card has been awarded VISA Recognition, ‘Best Issuing Institution’ for excellence in Fraud Risk Management, 2013.
• 2014: SBI Card has been awarded ‘AISA Outsourcing Excellence Award: Excellence in Customer Service’ as part of CMO Asia Awards 2014.
• 2015: SBI Card has been awarded ‘Gartner Global Eye on Innovation Award 2015.’
• 2016: SBI Card has been awarded VISA Recognition ‘Champion Security Award’ South East Asia for Excellence in Fraud Risk Management- 2016.
• 2017: SBI Card has been awarded ‘Best Data Quality Awards-Consumer Bureau Category- NBFC’, 2017 by Transunion CIBIL.
• 2018: SBI Card has been awarded ‘Best Loyalty Program in Financial Sector: Non-Banking - 2018’ under Customer Loyalty Awards.
• 2018: SBI Card has been awarded ‘Corporate Excellence Gold Award for Compliance Innovation’ as a part of SKOCH Summit 2018.
• 2018: SBI Card has been awarded ‘Learning Innovator Award’ as part of GP Strategies Awards, 2018.
• 2019: SBI Card has been awarded ‘Best Loyalty Program in Financial Sector: Non-Banking - 2019’ under Customer Loyalty Awards.
• 2019: SBI  was recognised as ‘Gold Winner: Customer Service Department of the Year; as part of Golden Bridge Awards, 2019.
• 2019: SBI Card has been awarded ‘Best Data Quality- Consumer Bureau amongst NBFCs 2019’ as part of Data Quality Awards 2019.
• 2020: SBI Cards has been awarded in the category of ‘Analytics/Big Data’ as part of the DELL Technologies BFSI Technology Conclave, 2020.
• 2021: SBI Card is the proud recipient of the ‘Reader’s Digest Trusted Brand’ award for the year 2021, in the credit card category.
• 2021: SBI Card has been recognized as Superbrand 2021 in credit card category.
• 2022: SBI Card was recognised as the Best Brand 2022 by The Economic Times. 
• 2022: SBI Card was recognised as ‘Reader’s Digest Trusted Brand 2022’ in the credit card category. 
• 2023: SBI Card has won 'Golden Peacock Award' for Corporate Social Responsibility in the financial services category for FY 2023.
• 2023: SBI Card awarded with “DSCI Excellence Award” 2023 for ‘Best Security Practices’.
• 2023: SBI Card honoured as ‘Superbrand’ for the year 2023 in the credit card category for the 2nd consecutive time.
• 2023: SBI Card has been awarded with LearnX Award (Gold category) for the Best Learning & Talent Tech - Best Mobile App.
• 2023: SBI Card clinched another global recognition with Bradon Hall Awards (Bronze category) for the Best Advance in Mobile Learning Technology in the L&D category.
• 2024: SBI Card bestowed with ET BFSI Exceller Award 2024 in the category of ‘Best Initiative in Digital Customer Experience & Engagement – NBFC / HFC / MFI’ during an event held in Mumbai.
• 2024: SBI Card bagged Silver Award at the Pitch BFSI Marketing Summit & Awards 2024 for the Retail Kiosk Activation Program under the Financial Services - New Age Marketing category (Most Effective Experiential Marketing).
• 2024: SBI Card triumphed at the e4m Indian Marketing Awards 2024, securing Silver for its CyberHub Kiosk Design under the Physical Space Design category held in Mumbai.
• 2024: SBI Card clinched the Bronze Effie at the Effie Awards 2024 for its Influencer Marketing Campaign, celebrating the viral success of the SBI Card MILES product launch featuring Shahid Kapoor.
• 2025: SBI Card honoured with the prestigious Digital Enterprise of India - BFSI Award at the Economic Times CIO Awards, held in Mumbai.
• 2025: SBI Card won a Silver Award at the RetailEX Awards 2025 for its Retail Activation Program, recognised under the Most Innovative Retail Model category.

Milestones

• 1998: SBI Card enters the credit card space
• 1999: SBI Card reaches the 1 lakh mark
• 2002: SBI Card enters the ‘1 Million Cards’ club
• 2002: SBI Card enters into its first partnership with a public sector bank
• 2003: SBI Card launches Affinity Cards in 8 cities
• 2005: SBI Card crosses 2 million card base
• 2006: SBI Card launches co-branded cards with Indian Railways
• 2006: SBI Card launches co-branded cards with SpiceJet and Tata
• 2006: SBI Card becomes the second largest credit card issuer
• 2010: SBI Card launches the SBI Platinum Card
• 2011: SBI Card launches chip based EMV cards
• 2012: SBI Card launches SBI Signature Card for HNIs
• 2013: SBI Card launches Air India co-branded cards
• 2014: SBI Card launches Fbb SBI ‘STYLEUP’ Card’
• 2014: SBI Card enters the ‘3 Million Cards’ Club
• 2015: SBI Card launches the SimplySAVE SBI Card
• 2015: SBI Card launches SimplyCLICK
• 2016: SBI Card launches SBI Card ELITE
• 2016: SBI Card enters the ‘4 Million Cards’ Club
• 2017: SBI Card launches Central SELECT SBI Cards
• 2017: SBI Card launches SBI Card PRIME and SBI Card Unnati
• 2017: SBI Card enters 5 million cards club
• 2017: SBI Card launches BPCL SBI Card
• 2018: SBI Card enters 6 million cards club
• 2018: SBI Card launches Doctor's SBI Card
• 2018: SBI Card launches virtual assistant ‘ELA’
• 2018: Apollo SBI Card launched
• 2018: SBI Card crosses 7 million customer base
• 2019: Etihad Guest SBI Card launched
• 2019: Ola Money SBI Card Launched
• 2019: SBI Card enters 9 million cards club
• 2019: SBI Card enters into a network partnership with Rupay network
• 2019: SBI Card launches Club Vistara SBI Card PRIME and Club Vistara SBI Card
• 2019: SBI Card enters 10 million cards club
• 2020: SBI Card launches Lifestyle HC SBI Card, Max SBI Card and Spar SBI Card with Landmark Group
• 2020: SBI Card becomes first pure play credit card issuer to list on BSE and NSE
• 2021: SBI Card launches AURUM for customers in Super Premium Segment
• 2021: SBI Card launches SBI Card PULSE
• 2022: SBI Card reaches 1.5 crore cards in force
• 2022: SBI Card launches SBI Card SPRINT, a digital application process for new customers
• 2022: SBI Card launches CASHBACK SBI Card
• 2023: SBI Card completes 25 years of splendid brand journey
• 2023: SBI Card enables linking of SBI Credit Card on RuPay Platform with UPI
• 2023: SBI Card launches Reliance SBI Card and Reliance SBI Card Prime
• 2024: SBI Card launches SBI Card MILES, the first travel core credit card in the portfolio
• 2024: SBI Card rolls out Titan SBI Card
• 2024: SBI Card reaches the milestone of 20 million cardsin-force
• 2025: SBI Card launches KrisFlyer SBI Card, in partnership with Singapore Airlines
• 2025: SBI Card launches Tata Neu SBI Card, in partnership with Tata Digital
• 2025: SBI Card launches Apollo SBI Card SELECT, in partnership with Apollo Health Co