Purple United Sales Limited was originally incorporated as ‘Purple United Sales Private Limited’ under the provisions of Companies Act, 2013 vide Certificate of Incorporation dated September 16, 2014 issued by Registrar of Companies, Delhi. Subsequently, the company was converted into a Public Limited Company vide Special Resolution passed by the shareholders at the Extra-Ordinary General Meeting held on May 11, 2024 and consequently the name of the Company was changed from ‘Purple United Sales Private Limited’ to ‘Purple United Sales Limited’ vide fresh Certificate of Incorporation consequent upon conversion to public company dated June 20, 2024 by Registrar of Companies, Delhi. 

The company is a premium fashion brand dedicated to offering high-quality, versatile apparel, footwear, and accessories for children of all ages. Founded in 2014 by Seth, its mission is to enable children to express themselves using its 'brand' as a medium. Its ethos revolves around celebrating childhood with a strong emphasis on comfort, safety, and quality. Its flagship brand, ‘Purple United Kids,’ supports the entire journey of children up to 14 years old, offering lab-tested products made from premium materials in vibrant colours and designs for every occasion. Its operations encompass designing, developing, sourcing, marketing, and selling apparel and footwear for infants (0 to 1 year), toddlers (2 to 6 years), and older kids (7 to 14 years). It also offers a wide range of accessories and hard goods, such as strollers, etc.

It is exclusively catering kids wear in India with focus on mindful product categorization for kids of all age and segment. Its brand ethos revolves around celebrating childhood, emphasizing comfort, safety, and sustainability. Its trendy line of lab-tested products, designed to be gentle on delicate skin, sets it apart. its products are crafted from premium quality material in vibrant colours and designs for every occasion and season. Additionally, its product range supports the entire journey of kids up to 14 years of age.

It caters exclusively to the Indian market. its extensive distribution network comprises many exclusive brand outlets (EBOs), multiple shop-in-shops, and a robust online presence through its website, mobile app, and major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO and more. This dynamic approach allows it to maintain high purchase frequency and cater to repeat customers while continually expanding its reach. Its range of products include t-shirts, shirts, jackets, sweaters, clothing sets, dungarees, rompers, partywear, dresses, denim, lowers, trousers, jeggings, skirts, shoes, ballerinas, slides, moulds, flipflops, sandals, caps, sling bags, socks, strollers among others.

Business area of the company

The company is engaged in the business of kids apparels and footwear and their fashion accessories through their retail, E-commerce and wholesale business channel partners. It has wide pan India base distribution channel and network.

Products of the company

• T-Shirts/ Shirts  
• Jackets/ Sweaters
• Tops
• Dresses
• Dungarees & Jumpsuits
• Co-ord Sets
• Skirts
• Shorts
• Trouser/ Lowers/ Denims
• Flip flops
• Mules
• Moulds
• Sandals/ Shoes
• Jeggings
• Ballerinas
• Caps 
• Sling bags
• Socks
• Rompers
• Partywear

History and milestones 

• 2014: Company Incorporation. 
• 2015: Offline/Online Distribution in the Apparel & Bags Category. 
• 2017: Purple United signed a licensing agreement with Disney and Mattel for kids' footwear. 
• 2018: Distribution began for PAN India. E-commerce business launched on platforms including Amazon and Flipkart, and key accounts were established with Reliance, V-Retail, and regional players. 
• 2019: Started Retail Stores (EBO) for Purple United Kids in Delhi. 
• 2020: Expanded Retail presence with store openings in Punjab. 
• 2022: Further expansion in Delhi NCR and Uttarakhand. 
• 2023: Establish 14 Exclusive Brand Outlets (EBO) stores. 
• 2024: Continued Retail expansion and growth initiatives.