Pidilite Industries Limited is a consumer centric company committed to quality and innovation. For decades, the company has been pioneering products for small to large applications, at home and industry, which have forged strong bonds with people from all walks of life. Since its inception in 1959, Pidilite Industries Limited has been a pioneer in consumer and specialities chemicals in India.
From adhesives, sealants, waterproofing solutions and construction chemicals to arts & crafts, industrial resins, polymers and more, its product portfolio is as diverse as it is ever-evolving. Today, its brands are trusted household and industrial names, and it is the market leader in adhesives. A robust and growing network makes its products accessible across demographics and geographies.
Business area of the company
Pidilite Industries is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Its portfolio also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Many of its products are born from strong in-house R&D. Its flagship brand Fevicol is a household name, synonymous with trust and reliability. Other major brands include M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite, and Fevicryl.
Business lines
- Woodworking Adhesives
- Waterproofing
- Tile and Stone Fixing
- Maintenance and Repair
- Art, Stationary, Fabric Care
- Industrial Product
- Decorative Paints
- Wood Finishes
Brands
- Fevicol
- Dr. Fixit
- M-Seal
- Fevikwik
- Roff
- Araldite
- Fevicol MR
- Fevistik
- Fevicryl
- HAISHA
- WD-40
- MOTO-MAX
- Tenax
- Fevitite
- Falcoflx
- Bluecoat
- Unitint
- Piditint
- Leakguard
- Steelgrip
- Wudfin
- Terminator
- Zorrik
- Stainoff
- Fevibond
- Brite-O super
- Rangeela
- Fevigum
- D-klog (Drain cleaner)
Awards
- 2013: Bronze in Best Digital Brand Website at Abby Awards 2013
- 2014: Dun & Bradstreet Corporate Award in Chemical Award
- 2014: EY Entrepreneur of the Year Awards 2014
- 2014: On Sustainable Habitat and Smart Cities Most Innovative Product - Dr.Fixit at 13th I.C. & E. 2015
- 2014: Buzziest Brand 2014 at 13th I.C. & E. 2015
- 2014: Ranked second - Fevicol at 13th I.C. & E. 2015
- 2015: Gold award at Design Wall – Dr.Fixit at Acetech 2015
- 2016: Silver in Events and Experiential Public Relations - Fevicol at Abby Awards, 2016
- 2016: Bronze in Online Games Category - Fevikwik at Abby Awards, 2016
- 2016: Most promising Company of the year - Pidilite at CNBC TV 18 11th IBL Awards
- 2016: Bronze in Effectiveness – Fevikwik at Golden Mike 2016
- 2023: Won the prestigious ‘Packaging Design’ (Brand & Identity Design) Award for its brand new Haisha Paints at the CII Design Summit 2023
- 2024: Pidilite ranked amongst the Top 25 Manufacturing companies by Great Place to Work
- 2025: Pidilite was awarded ‘Outstanding Company in Construction Chemicals and Waterproofing Solutions’ at the 11th EPC World Awards in Feb 2025.
Milestones
1959: The Birth of Fevicol
Everything great starts small and Pidilite is no exception. The company started with a single factory that manufactured only one product, Fevicol. This white synthetic resin adhesive was primarily launched to make the lives of carpenters and woodworkers easy. Up until then, animal fat, which was clumsy and cumbersome, was the only glue available.
1963: Commissioning of manufacturing plant
Barely four years after starting the company, the first modern manufacturing plant was established in Kondivita Village, Mumbai. Today, this building houses the Corporate Head Office.
1990: Establishing Brand Pidilite
The name, Pidilite Industries Private Limited, was incorporated, thus taking the first step towards brand recognition.
1993: Pidilite goes public
1997: Fevicol makes it to the Top 15
2000: M-Seal is acquired. A new division is set up.
2001: Dr. Fixit - The Waterproofing Expert
Pidilite launched Dr. Fixit, an extensive range of Construction Chemicals, thus diversifying its product range. Dr. Fixit was specially developed as a waterproofing solution to be used in new constructions, or in the repair of old ones.
2002: Truly A Winner - Fevicol Wins At Cannes.
2004: Hits the Rs1000 crore turnover mark
2006: Expanding the global footprint
Pidilite USA Inc., acquired businesses and assets of Sargent Art Inc., makers of art materials which had been selling world-class art materials in USA for over 50 years.
Pidilite acquired Tristar Colman, now known as Colstar, a market leader in brushes, canvases and colours.
Pidilite established its Singapore R&D centre to attract international talent and expand its product innovation strategies.
2016: Another year, another award
2020: Pidilite Industries incorporates Joint Venture Company
Pidilite Industries has incorporated a Joint Venture Company in the name of ‘Pidilite Grupo Puma Manufacturing’ (PGPML) on January 13, 2020 to carry on the business of manufacturing, processing and distribution of technical mortars and other materials used in construction etc.
Nina Percept (NPPL), subsidiary of Pidilite Industries along with Pidilite Speciality Chemicals (PSCB), step-down subsidiary of the company, has incorporated a company in Bangladesh namely ‘Nina Percept (Bangladesh)’.
2022: Going for Gold
- Fevikwik won the EFFIE Gold for its ‘Phenko Nahi Jodo’ campaign.
2023: From strength to strength
- Revenue crossed Rs 11,000 crore mark
- Litokol SPA Italy and Tenax SPA Italy transferred technology to Pidilite in the Joint Venture, marking a significant milestone in India’s stone and ceramic solutions industry.
- Pidilite began manufacturing Jowat Hot Melt Adhesives from Germany in India, co-branded as Fevicol Jowat.
2024-25: Business expansion to meet rising demand
- Pidilite inaugurated a new state-of-the-art manufacturing facility in Sandila, near Lucknow, Uttar Pradesh, for its prominent tile adhesive brand, Roff.
- Pidilite has inaugurated a new Roff manufacturing facility in Jadcherla, near Hyderabad, to meet the rising demand for high-quality tile adhesives across Andhra Pradesh, Telangana, and Northeastern Karnataka.
- Launched of One Pidilite Experience Centre in New Delhi underscores the company’s solution-driven approach, offering a one-stop hub for architects, designers, contractors, and end-users to explore the full product range and make informed decisions.
- A new warehouse facility spanning 5 lakh sq. ft. was launched in Ambala, to serve as a centralized hub to streamline operations, enhance efficiency, and support scalability for future growth.
- Pidilite has launched a Roff manufacturing facility in Bangladesh to localize tile adhesives,
- ensuring high-quality, efficient solutions for tile and stone fixing.