Silver Smith India (SSIL), incorporated in 1994, is a multidimensional jewellery solution company. It is first of its kind to service the requirements of ever growing jewellery industry.

The company is setting up fully automated and integrated manufacturing facilities to process raw silver and gold into value added products & jewellery. Listed on major stock exchanges, the company enjoys good reputation in the field of education, designing as well as manufacturing in the jewellery industry.

SSIL has only responded timely to the requirements of the jewellery industry. In April 1999 it felt the need to bridge the gap between the demand and availability of skilled professionals in the Indian Jewellery Industry, hence set up the Jewellery Design & Technology Institute in Noida, with a branch in Delhi.

In July 2005 SSIL felt the need to cater to the constantly growing demand for Designer Jewellery. Hence Niche -- a designer jewellery studio -- was conceptualized by Ms. Rita Narula and Ridhi Narula. The studio has been set up at one of the prime locations in South Delhi.

SSIL -- with its immense experience in the field of jewellery, is able to understand the sensitivity, creativity and technicality of jewellery designing and manufacturing. Thus SSIL has an important role in guiding niche to fulfill the design expectations of today's jewellery world.

The Design Development Centre (DDC) of the company was initiated to help jewellery companies outsource their design related requirements. DDC aims to introduce innovative, creative and personalized design and also offers related services like product development, graphic identity and technical detailing amongst others.

Products and services offered by the company:-

Women range

• Bracelets and Bangles
• Brooches
• Eearrings
• Neckpieces
• Rings

Men’s accessories

• Cuff-link
• Kalgi
• Kurta button
• Pendant
• Tie studdes

DDC (Design Development Centre) offers the opportunity to jewellery company to outsource their day-to-day design & design related requirements allowing the executive & managers to focus more time on refining strategic competencies while gaining better control of resources.