Net Avenue Technologies was originally incorporated on June 07, 2001 as ‘Net Avenue Technologies Private Limited’ under the provisions of the Companies Act, 1956 with the Registrar of Companies, Tamil Nadu. Subsequently the company was converted into Public Limited Company and name of company was changed from ‘Net Avenue Technologies Private Limited’ to ‘Net Avenue Technologies Limited’ vide fresh certificate of incorporation dated September 22, 2023 issued by the Registrar of Companies, Chennai.

Net Avenue Technologies is engaged in online digital direct-to-consumer business for Indian Ethnic wear and accessories. The company also has presence in International cross-border e-commerce direct-to-consumer for its products. Its product range includes Indian ethnic wear and accessories for women, men, teens and kids. The company’s core business is to sell Indian Ethnic wear and accessories, primarily catering to the South Asian Diaspora, a segment it reaches through its website and mobile applications. Furthermore, the company extends its reach by distributing its products through various prominent Ecommerce platforms, including but not limited to Myntra, Nykaa, and Ajio, among others.

The company has crafted its business foundation through iterative innovation to enhance consumer satisfaction and optimise purchasing behaviour. The company acknowledges that the consumer's path to product selection often involves a substantial amount of time dedicated to exploration. Consequently, the company is committed to gaining insights into the decision-making process and providing support at crucial junctures throughout a consumer's journey on its platform. To this end, it has strategically integrated across multiple touchpoints, enabling it to engage consumers and curate personalised browsing and purchasing experiences that cater to the diverse needs of its valued customers.

Business area of the company 

The company is engaged in online digital direct-to-consumer business for Indian Ethnic wear and accessories. The company also has presence in International cross-border e-commerce direct-to-consumer for its products. Its product range includes Indian ethnic wear and accessories for women, men, teens and kids.

Products of the company 

• Lehenga Choli
• Salwar Kameez
• Gowns
• Kurtas
• Sherwani
• Kurta Sets
• Kids wear
• Accessories

History and milestones 

• 2001-02: Incorporation of the company in the name and style of ‘Net Avenue Technologies Limited’.
• 2017-18: Net Avenue launched its own private label brand, Ethnovog.
• 2020: Cbazaar.com, owned by Net Avenue Technologies was rated as one of the best online shops in the United States.
• 2022: Cbazaar.com, owned by Net Avenue Technologies was rated as one of the fastest growing brands in the United States.
• 2023-24: Converted into Public Limited Company vide fresh certificate of incorporation dated September 22, 2023.