Latent View Analytics is among the leading pure-play data analytics services companies in India, based on its expertise of the entire value chain of data analytics from data and analytics consulting to business analytics and insights, advanced predictive analytics, data engineering and digital solutions. Across industries, data and analytics are being leveraged by enterprises to guide business strategy and optimize spending decisions amid growing financial uncertainties. It engages and provides services to blue chip companies in Technology, BFSI, CPG & Retail, Industrials and other industries. It has emerged as one of the most trusted partners to several Fortune 500 companies in recent years and has worked with over 30 Fortune 500 companies in the last three Fiscals. Some of the key clients that it works include Adobe, Uber Technology and 7-Eleven.

As an analytics provider with capabilities across business functions, it engage with several key stakeholders within its client organizations, including CFOs for finance and risk analytics, CMOs for marketing insights, CHRSs for HR analytics, CSCO for supply chain analytics, further strengthening its client relationships across multiple touchpoints. The company’s scope of work is classified into: (i) Consulting services, that involves understanding relevant business trends, challenges, and opportunities and preparing a roadmap of data and analytics initiatives that addresses them; (ii) Data engineering, that is undertaken to design, architect and implement the data foundation required to undertake analytics; (iii) Business analytics, that delivers analysis and insights for clients to take more accurate, timely and impactful decisions; and (iv) Digital solutions that it develop to automate business processes, predict trends, and generate actionable insights.

Business area of the company

The company designs and engineers result-oriented analytics solutions, which enables to make intelligent decisions. Its expertise include Digital Solution Accelerators, Big Data Capabilities, Social Media Predictive Analytics and Analytics Tools. It helps and inspires clients to transform their businesses and excel in the digital world by harnessing the power of data and analytics.

Key Awards, Accreditations and Recognition

• 2015: Recognised as Analytics Company of the Year (Emerging Segment) by the Frost & Sullivan India ICT Awards.
  
• 2016: Featured in 2016 Technology Fast 500 Asia Pacific by Deloitte.
  
• 2017: Awarded Frost & Sullivan Analytics Solution Provider of the Year.
  
• 2017: Recognised as leading technology company in the Deloitte Technology Fast 50 Indian 2017 program by Deloitte.
  
• 2018: Validated for compliance as a Level-1 Service Provider under Payment Card Industry Data Security Standard.
  
• 2018: Awarded AI Game Change Award for innovative application in AI by NASSCOM, Center of Excellence, Data Science and Artificial Intelligence.
  
• 2019: Positioned as a strong performer in The Forrester Wave: Customer Analytics Service Providers.
  

Major events and milestones

• 2007: Established presence in the United States through its Material Subsidiary.
  
• 2010: Commenced business relationship with Microsoft.
  
• 2013: Established new global delivery center at Ramanujan IT City, Chennai.
  
• 2013: Established presence in Europe.
  
• 2017: Inaugurated global delivery center in Bangalore.
  
• 2021: Commenced consulting practice.
  
• 2021: Achieved Microsoft Partner Network Gold Competency.