Latent View Analytics (LatentView) is a leading global pure-play digital analytics company, experiencing strong and sustained growth. The company helps businesses gain a competitive edge by integrating both traditional and digital data to enable digital transformation. Its solutions offer a 360-degree view of digital consumers, empowering its clients to uncover new revenue opportunities, predict product trends, boost customer retention, and make smarter investment decisions. The company partners with Fortune 500 and similar enterprises to build and execute comprehensive analytics strategies. The company’s strengths lie in digital solution accelerators, big data capabilities, predictive social media analytics, and next-generation analytics tools.

Unlike firms that focus solely on strategy or execution, the company differentiates itself by combining deep technology expertise with an outcome-driven approach. The company’s partnerships with industry leaders in cloud platforms, data visualization, engineering, and customer data platforms allow it to deliver scalable and impactful solutions. Since inception, the company has helped clients turn data into meaningful business insights, driving holistic, sustainable growth. The company continues to invest in cutting-edge technologies to ensure its clients move confidently from raw data to actionable intelligence. 

Business area of the company

The company is a global data analytics company that inspires and transforms businesses to excel in the digital world by harnessing the power of data. The company provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, and optimize investment decisions.

Services

Technical Expertise

• Data Engineering
• Data Science
• Data Visualization

Domain Expertise

• Customer Analytics
• HR Analytics
• RGM
• Marketing Analytics
• Financial Analytics
• Supply Chain Analytics
• Risk & Fraud Analytics

Advisory Services

• Consulting
• Analytics Roadmap
• GenAI Readiness

Key Awards, Accreditations and Recognition

• 2015: Recognised as Analytics Company of the Year (Emerging Segment) by the Frost & Sullivan India ICT Awards.
  
• 2016: Featured in 2016 Technology Fast 500 Asia Pacific by Deloitte.
  
• 2017: Awarded Frost & Sullivan Analytics Solution Provider of the Year.
  
• 2017: Recognised as leading technology company in the Deloitte Technology Fast 50 Indian 2017 program by Deloitte.
  
• 2018: Validated for compliance as a Level-1 Service Provider under Payment Card Industry Data Security Standard.
  
• 2018: Awarded AI Game Change Award for innovative application in AI by NASSCOM, Center of Excellence, Data Science and Artificial Intelligence.
  
• 2019: Positioned as a strong performer in The Forrester Wave: Customer Analytics Service Providers.
  
• 2021-22: Awarded and recognized as a ‘Top Firm to work for in AI and Analytics in 2022’ by 3AI – AI & Analytics Association
• 2021-22: Listed as a “Major Contender” on Everest Group’s AA&I Services PEAK Matrix 2021
• 2021-22: Transformance Forums named “LatentView Analytics Limited” as the WINNER in the category “Best Blended Learning Strategy” for L&D Vision and Innovation Summit and Awards 2021
• 2022-23: Certified as one of India’s Best Workplaces in IT & IT-BPM 2022.
• 2022-23: Silver Award for Excellence in Rewards and Recognition Strategy.
• 2023-24: Recognised 9 consecutive times in Deloitte Technology Fast 50
• 2023-24: Forrester Wave Leader 2023 Custom Analytics Service Providers
• 2023-24: Great Place to Work - India’s Great Mid-size Workplaces 2024
• 2023-24: Identified as one of the Top 50 places to work for Data Scientists by AIM Research
• 2023-24: CSR Impact Award for Education Winner 2023
• 2023-24: CSR Box Award
• 2023-24: Silver Award for Excellence in Rewards and Recognition Strategy by The Economics Times Human Capital Awards
• 2023-24: India’s Best Workplaces in IT & ITBPM - November 2023
• 2023-24: India’s Best workplaces for women - September 2023
• 2023-24: Great Place to Work - 2023-2024
• 2024-25: Great place to work for 4th consecutive year
• 2024-25: Best firms for Women in Tech
• 2024-25: Exceptional Employee Experience Award

Major events and milestone