The Mandhana Retail Ventures, came into existence in April 2016 under a scheme of arrangement approved by the Bombay High Court and its business stood transferred from its earlier parent as of April 2014. The company became a ‘listed’ entity and its shares were permitted for trading on Indian Bourses in mid-December 2016. This event puts the company amongst handful Indian companies in branded apparel business that are publicly owned and traded.

In a short span of its existence as an apparel retail business (it commenced business as a division of Mandhana Industries only in year 2011), the company has established a niche position for its brand ‘Being Human’ in targeted markets in India. The company has also been able to communicate effectively its brand ethos namely ‘Look Good, Do Good’ since a portion of its revenues is spent as license fees paid to Being Human Foundation (owners of the trademark Being Human).

Business area of the company:

The company’s business is to design, produce and sell branded apparel and accessories for men and women in India and currently in some select markets abroad.