Founded as a joint venture between Forbes and Campbell (a Tata Group company) and Electrolux of Sweden, Eureka Forbes is a multi-product, multi-channel organization. A former part of the renowned Shapoorji Pallonji Group, Eureka Forbes (formerly Forbes Enviro Solutions Limited) is India’s leading health and hygiene brand. In addition to being one of Asia’s largest direct sales forces, it has retail, institutional and e-commerce channels, an inventive franchise business partner network, a rural channel and one of the most expansive service networks in India.

Eureka Forbes has been a pioneer and trendsetter in direct sales in India and is one of the largest direct-selling companies in the world today. 

The company is engaged in the business of manufacturing, selling and servicing of water filter-cum-purifiers, vacuum cleaners, air purifiers, water treatment plants, and other household appliances, etc., with a legacy of many decades. It also has a strong distribution and after sale service network to maintain health and hygiene across Indian households. The Company has been a pioneer and a trailblazer in direct marketing in India.