Company Profile
Eicher Motors Limited (EML) is the flagship company of the Eicher Group in India and a leading player of the Indian automobile industry. It operates with a purpose - to create enduring value through engineering excellence, soulful experiences, and future-ready mobility solutions. With two powerful business verticals - Royal Enfield and VE Commercial Vehicles - EML drives both lifestyle and livelihood with sustainability and innovation at its core.
EML owns Royal Enfield, an iconic and the oldest motorcycle brand in continuous production. It has a reputation for creating beautifully crafted motorcycles since 1901, distinguished by authenticity, simplicity and an uncompromising blend of tradition and technology, giving it a cult status among motorcycle enthusiasts.
VE Commercial Vehicles, EML's joint venture with Sweden's AB Volvo delivers next-generation commercial vehicles and modern engine platforms, powering sustainable and efficient mobility across India and developing markets. Its operations includes complete range of Eicher Trucks and Buses, Volvo Buses, exclusive distribution of Volvo Trucks in India, engine manufacturing and export hub for Volvo Group, nonautomotive engines and Eicher component business.
Business area of the company
The company is a global automobile company headquartered in Chennai, India, and listed on the Bombay Stock Exchange and National Stock Exchange. EML owns Royal Enfield, the world’s oldest motorcycle brand in continuous production, and co-owner of VE Commercial Vehicles (VECV), a pioneer in commercial vehicle transformation.
Products
Royal Enfield
- Motorcycles
- Accessories
- Apparel
VE Commercial Vehicles
- Small trucks
- Eicher light & medium duty trucks
- Eicher heavy duty trucks
- Eicher buses
- Volvo trucks
- Volvo buses
- Eicher engineering components
- VECV engines
Awards
2015-16
Emerging Company of the Year award - ET Awards 2015.
Best Company of the Year award - Business Standard Annual Awards, 2015.
2016-17
2017-18
2018-19
VECV won ‘Best Risk Management Framework and System Automotive and Auto Ancillary’ award by ICICI Lombard and CNBC TV-18.
Interceptor 650 won the prestigious ‘Best Modern Classic Middle-Weight’ a prestigious category award at the Thailand Bike of the Year 2019 awards.
2019-20
Team Eicher won the Gold Medal in the General Management Category at AIMA Corporate Management Olympiad.
VECV won the Best Experiential and Brand Experiences award for ‘Samvaad’, an initiative by Eicher Buses, at BTVI National Awards for Marketing Excellence.
2020-21
- Indian Motorcycle of Year (IMOTY 2021) won by the company’s most recent introduction, Meteor 350.
- Grand Prix Group in Thailand awarded Himalayan as the ‘Best Tourer in the Lightweight’ segments for the year 2020 & 2021.
- MCN Magazine, UK awarded Interceptor 650 as the ‘Best Retro Bike of The Year' consecutively for 2020 & 2021.
2021-22
- Eicher Pro2114XP CNG Truck: Won CV of the Year and ICV Cargo carrier of the Year award.
- Eicher Skyline Pro Staff 3010 L CNG Bus: ICV people mover of the year.
- Volvo 9400 B8R 13.5m 4x2 Coach: Coach of the year.
2022-23
- ICV Cargo Carrier of the Year for Eicher Pro 3018.
- M&HCV Tipper of the Year for Volvo FMX 460 8X4 Range.
- Coach of the Year for Eicher Intercity Coach 13.5m.
- Special Application CV of the Year for Eicher Pro 6028T Boom Pump.
- Coach of the Year (Premium Offering) for VOLVO 9600 seater and sleeper coach.
2023-24
- The Grand Prix group Thailand awarded Super Meteor 650 the 'Best Cruiser Middleweight', Hunter 350 'The Most Popular Modern Classic' & 'The Original Unique Design' to Classic 350 motorcycle at the Thailand Bike Of The Year 2024 Awards.
- Indonesia International Motor Show awarded Super Meteor 650 as the “Best Cruiser for the Year 2024”.
- New Zealand: Autocar awarded Super Meteor 650 as the “Bike of the Year 2023”.
2024-25
- Premium Motorcycle of The Year award for Royal Enfield Guerrilla 450.
- Roadster Motorcycle of The Year award for Royal Enfield Guerrilla 450.
- Scrambler Motorcycle of The Year award for Royal Enfield Bear 650.
Milestones
1948: Goodearth Company set up to sell and service imported tractors.
1952-57: Goodearth Company imported and sold about 1500 tractors in India.
1958: Eicher Tractor Corporation of India Limited incorporated.
1959: First indigenous Eicher tractor built. Eicher came out with India’s first indigenously built tractor from its Faridabad factory.
1960: Eicher changed name from Eicher Tractor Corporation of India Private Limited to Eicher Tractors India Limited.
1965-75: 100% indigenization achieved in Eicher Tractors.
1980: Eicher Goodearth Limited name given to Eicher.
1982: Collaboration agreement with Mitsubishi for the manufacture of Light Commercial Vehicles signed in Tokyo.
1982: Incorporation of Eicher Motors Limited.
1985: Silver Jubilee Year for Eicher.
1986: Eicher Motors Limited springs into operation.
1987: Eicher Tractors went public.
1990: Eicher Goodearth buys 26% equity stake in Enfield India Limited.
1991: ECS launched; Eicher takes over Ramon & Demm.
1992: Eicher Tractors Limited selected as ‘Company of the Year’ for 1990-91 in the four-wheeler category comprising commercial vehicles, passenger cars, jeeps and tractors.
1993: Eicher adopts new identifier. Eicher acquires majority stake in Enfield India (60% equity shareholding).
1994: Eicher Motors Limited ends the technical assistance agreement with Mitsubishi after a successful transfer of technology and achieving total indigenisation. Enfield India Limited changed its name to Royal Enfield Motors Limited.
1996: Eicher Tractors Limited amalgamated with Royal Enfield Motors to form Eicher Limited.
2005: Eicher Motors Limited has disinvested the businesses of tractors and engines to TAFE Motors & Tractors Limited (TMTL).
2008: Volvo Group and Eicher Motors Limited established VE Commercial Vehicles Limited (VECV).
2010: The company launched the VE-series of Heavy Duty trucks.
2012: Royal Enfield launches the Thunderbird 500 and 350 models.
2013: Royal Enfield opens second manufacturing facility in Oragadam, Tamil Nadu.
2014: Royal Enfield opens its first concept store in Saket, New Delhi and launches its first exclusive store in London, UK.
2015: Royal Enfield acquires erstwhile collaborators Harris Performance of the U.K., a motorcycle engineering and design firm, to enhance its engineering and product design capabilities.
2015: Royal Enfield sets up its first direct distribution subsidiary outside India, in North America. Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin.
2016: Royal Enfield debuts its first purpose-built adventure tourer motorcycle - the Himalayan. With the all-new LS410 engine and terrain-tested chassis, it promises the ride of a lifetime on all roads and no roads.
2017: Royal Enfield moves into its state-of-the-art Tech Centre at Leicestershire, UK to design and develop new motorcycle platforms for the global market.
2018: Royal Enfield launches its first air-cooled parallel twin cylinder motorcycles in 50 years - Continental GT 650 and Interceptor INT 650 for the International and domestic market.
2019: Royal Enfield transitions to BS VI emission norms for its current motorcycle portfolio and grew its retail network by opening studio stores - a unique, compact format that will house the entire range of Royal Enfield motorcycles.
- 2020: Royal Enfield debuts the all-new Meteor 350, a class-leading, thoroughbred cruiser. With an all new ground-up engine and chassis, the motorcycle delivers a supreme riding experience on open highways and is sublime for city rides.
- 2020: Eicher becomes the first company to offer 100% connected vehicles in the commercial vehicle industry in India.
- 2020: Volvo Buses India integrates with VECV.
- 2021: Eicher introduces My Eicher, a holistic fleet Management app.
- 2021: In its 120th year, Royal Enfield re-envisioned its iconic motorcycle, the Classic, with the launch of the All-New Royal Enfield Classic 350. The motorcycle adds a new chapter to Royal Enfield’s legacy of building authentic post-war era British motorcycles that are loved by enthusiasts around the world.
- 2022: Royal Enfield launched the Hunter 350, an incredibly stylish, joyful, and compact motorcycle that exudes retro-metro style. The motorcycle has received raving reviews from experts across the globe and has also won the most coveted Indian Motorcycle of The Year 2023 award amongst the several other awards and accolades.
- 2022: Volvo Buses India launches Volvo 9600 platform, inspired by award-winning European design.
- 2023: Launch of Eicher Pro 2055 EV.
- 2023: After a stunning debut at EICMA 2022, Royal Enfield launched the most anticipated and thoroughbred cruiser - Super Meteor 650. The motorcycle has received unprecedented love and appreciation across the globe.
- 2024: Royal Enfield entered the EV space by announcing the launch of its completely new electric vehicle brand, Flying Flea, marking the beginning of a new breed of electric mobility for those who choose to travel with style, with purpose and for fun as well as necessity.
- 2024: Eicher enters the small commercial vehicle segment with the unveiling of its electric first truck.
- 2025: Royal Enfield launches the new Classic 350 in Nepal.