The company was originally incorporated as “IDC (India) Limited” under the provisions of the Companies Act, 1956 pursuant to Certificate of Incorporation dated August 29, 1996 issued by Registrar of Companies N.C.T of Delhi and Haryana. The company commenced operations pursuant to a certificate for commencement of business dated October 14, 1996 issued by Registrar of Companies N.C.T of Delhi and Haryana. The name of the Company was changed to “Cyber Media Research Limited” pursuant to fresh certificate of incorporation was issued by Registrar of Companies, National Capital Territory of Delhi and Haryana on February 28, 2011. Further, the name of the Company was changed to “Cyber Media Research & Services Limited” pursuant to fresh certificate of incorporation was issued by Registrar of Companies, National Capital Territory of Delhi and Haryana on March 26, 2014.

Cyber Media Research & Services is engaged in ad tech and data analytics business in an industry which is expanding rapidly. The company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. These together form the pillars of the digital marketing landscape, i.e. it provides proprietary solutions that enable advertisers and publishers to match the right ad with the right user. This drives higher conversions and sales for advertisers and enables publishers to earn more. The company has been growing its offerings and customer base, and is well positioned to build multiple revenue streams in the digital landscape. Automation in this industry is driving significant changes, and data acts a critical enabler. The company’s algorithms leverage large sets of data, process it via its AI engines to provide the right results, therefore simplifying digital marketing. CMGalaxy, Auxo Ads and CyberAds is CMRSL’s propriety products for different stakeholders in the ecosystem.

The post-Pandemic world will see significant shift in consumer behaviour towards digital. The Company has positioned its products along the entire ad tech value-chain. CMGalaxy and CyberAds offer solutions to advertisers that allow them to manage their media spends prudently. Auxo Ads allows publishers to receive better ad bids therefore improving their revenues. The company sees this as an ideal time to scale its revenues by aggressively promoting its products and capture market share at an accelerated pace, and enjoy strong tail-winds for the coming decade.

Business area of the company

The company is engaged in ad tech and data analytics business. The company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.

Key Events and Mile Stones

• 1996: Incorporation of the Company in the name and style of “IDC (India) Limited”.
  
• 1998: Acquired the running business of IDC INDIA, a division of Cyber Media (India) Limited.
  
• 2011: Changed the name of the Company from ‘IDC (India) Limited to ‘Cyber Media Research Limited’.
  
• 2014: Changed the name of the Company from ‘Cyber Media Research Limited’ to ‘Cyber Media Research & Services Limited’.
  
• 2017: Formed Wholly Owned Subsidiary in the Republic of Singapore in the name of “Cyber Media Services Pte Limited”.