Creative Eye Ltd. was incorporated in 1986 and was converted into public limited company in 1996. It started off with its first serial Kahan Gaye Woh Log which was telecast on DD. This was followed by Adalat, Sansar. In 1997 it began producing Om Namah Shivay, which has been consistently rated among the top five programs on DD. It diversified into sports programming also. Since 1986, the company on a regular basis, has been adding to its production equipment, post production equipment, vehicles and premises. The company has been promoted by Dheeraj Kumar Kochhar and Zuby Kochhar.

Creative Eye Ltd. is presently engaged in the production of TV software for Doordarshan and other satellite channels. The company is present in all the activities of the production process, which involves conceiving the programs, getting approval from channels, scripting, establishing production teams, pre-production, production, post production, marketing air time, getting the program telecast.

A corporate house, involved in producing different genre of television programming for various television networks worldwide. They have been entertaining audience’s all over since their inception. Creative Eye Limited houses highly skilled production and programming teams and state of the art production infrastructure to produce feature films and television programs of high entertainment value.

The company has good presence in mythological segment which has excellent mass market potential, through the serial ‘Om Namah Shivay’ on DD. It has launched ‘Shree Ganesh’ on Sony Entertainment television.

The company over the last 14 years, built up a software library of 1000 hours of programming content which can be used for repeat telecast over a period of time. During the period 1998-2000 the company has marketed a total of 44 Hindi feature films on DD and its allied channels. During the financial year 2001 it proposes to market 64 feature films on the same channels. The company also started telecasting various programmes in South Indian languages.

The company is engaged in the business of:

• TV Serials
• Commercials
• Movies

Achievements/ recognition

• Dheeraj Kumar, CMD of Creative Eye Ltd has been honoured by The Indian Television Academy by presenting The Lifetime Achievement Award 'Scroll of Honour' on its 7th Annual Academy Awards Function held on November 24, 2007 in Mumbai. The award was given for Creative Eye's contribution for the growth of television industry in India in its journey of 21 years.
• Creative Eye Ltd bags maximum awards on the Zee-'Rishton Ka Bandhan' award function held on October 26, 2007. Out of the total nineteen categories, the company bagged awards in six categories.
• Creative Eye Limited’s serial titled “Ghar Ki Lakshmi Betiyann” being aired on Zee TV has won “The Best Serial of the Year” at the prestigious “RAPA AWARDS” for the year 2006.
• Creative Eye Limited has made a world record in limca books of records for making five mythological tele serials - Om namah shivay (1997), Jap tap vrat(2000), Shree ganesh(2000), Jai santoshi maa(2000) and Om namho narayan(2001) - the highest number of mythological produced by a single enterprise. The total number of hours of original telecast of the five serials between 1997-June 2003 add up to 437.50 hours. Maximum numbers of hours of mythology by any single enterprise.
• Creative Eye Limited has made a national record in limca books of records for launching country's first 3-d plus film aabra ka daabra, produced by Zuby kochar and directed by Dheeraj kumar. The two hour film is the first one to use a 3d plus technology under technical director Ramesh meer's expertise. This technology is indigenously developed by Creative Eye ltd and FX factory.