AWL Agri Business (formerly known as Adani Wilmar) is a leading, fully integrated agri-business company in India, uniquely positioned at the crossroads of food products and industrial agri-derivatives. Over years, it has built strong assets and its flagship brand ‘Fortune’ has become a household name. It has been ensuring that consumers have access to kitchen essentials of the highest quality at affordable prices. It offers packaged staples such as edible oils, wheat flour, rice, pulses (lentils), besan (chick pea flour) and sugar to nourish India in a safe, responsible and sustainable way. Additionally, it offers agri-commodity derived products like oleochemicals and castor oil, which are key ingredients in manufacturing for numerous products.

Business area of the company

The company is one of India’s leading Food and FMCG companies, offering a comprehensive range of essential kitchen staples, including edible oils, wheat flour, rice, pulses and sugar. The company has established itself as a major player in the packaged food sector, expanding its portfolio to include besan, soya chunks, ready-to-cook biryani kits and a diverse range of industry essentials such as oleo chemicals, castor oil derivatives and de-oiled cakes. By forward-integrating its oleochemical base, AWL has built its Home and Personal Care (HPC) portfolio with products like ‘Alife’ soaps and handwashes, and ‘Ozel’ multi-purpose cleaner. The company's flagship brand, ‘Fortune,’ is one of India's largest-selling edible oil and food brands, catering to a broad customer base across various price segments.

Business segments of the company

• Edible oils: Driven by a fully integrated business model, the company brings superior-quality edible oils that meet the highest standards of purity and nutrition. Its advanced refining processes ensure consistency, freshness, and enhanced shelf life, making them the preferred choice for households and businesses alike. With a commitment to excellence, it delivers oils that enrich every meal.
• Food essentials: Expanding beyond edible oils, the company entered the staples and food segment, offering high-quality, nutrient-rich food products that are essential for daily nutrition. In 2013, it took a significant step forward by diversifying into food staples, focusing on wheat flour, rice, besan, pulses, and sugar. This was followed by its entry into the high-protein soya-based products segment in 2015, further expanding its commitment to nutrition and quality. Recognising the demand for convenience foods, it introduced ready-to-cook khichdi in 2020, available in Punjabi, Gujarati, and Bengali flavours.
• Industry essentials: The company offers products to institutional clients that serves as essential ingredients in the production of soaps, detergents, paints and other fast moving consumer goods (FMCG). These products complement its food processing operations and enhance the overall profitability of its business. Its ability to secure one of the leading positions in this market reflects the strength of its business model. Some of its most important offerings, oleochemicals and de-oiled cakes are produced by processing the by-products of its edible oil operations. The company ventured into the castor oil market, by leveraging its extensive experience in procurement, processing and risk management of agri-commodities.
• FMCG: With a focus on hygiene, protection, and care, its FMCG portfolio is built on a seamless, integrated business model. From personal care to home essentials, its products are designed to meet evolving consumer needs with reliability and innovation. The company delivers everyday solutions that enhance well-being with uncompromised quality.
• B2B & Out-Of-Home Soltuions: At AWL Agri Business, its commitment to quality extends far beyond the home kitchen. Through its B2B and Out-of-Home (OOH) solutions, the company supplies a wide range of essential food products to institutions, hotels, restaurants, caterers, and food manufacturers. From bulk edible oils and staples specifically tailored for institutions and HoReCa segments, its offerings are trusted by foodservice professionals across the country. With a robust supply chain, consistent quality, and the strength of its agri integration, the company helps businesses serve safe, reliable, and delicious meals, wherever people dine.

Awards, accreditations and recognitions

• 2016: Certificate for ‘India’s Most Admired Brand’ for 2016-2017.
• 2016: ‘Fortune Foods’ was ranked as ‘India’s Most Attractive Edible Oil Brand’ by India’s Most Attractive Brands, 2016 in a study covering 10,000 brands across 16 cities.
• 2017: ‘Superbrands 2017’ status was conferred upon ‘Fortune’ by the Independent Superbrands Council.
• 2018: ‘Social Impact Award for Best Public Health Initiative’ – Silver for ‘SuPoshan’, as part of the ACEF Asian Leadership Award, 2018 for Excellence in CSR.
• 2020: Commendation certificate for ‘Strong Commitment in Food Safety’ for Neemuch unit, as part of the Confederation of Indian Industry (“CII”) Award for Food Safety, 2020.
• 2020: Commendation certificate for ‘Significant Achievement on Food Safety’ for Unit-1, Krishnapatnam, as part of the CII Award for Food Safety, 2020.
• 2021: Certificate of Appreciation for contribution towards ‘Healthcare Services to prevent Malnutrition & Anemia’ as part of the Times CSR Awards, 2021 (Gujarat).
• 2021: Angshu Mallick awarded the Globoil ‘Man of the Year’ award as part of the World’s Leading Edible Oil and Agri Trade Conference, 2021.
• 2022: Fortune’s Two Digital Campaigns Pet Pujo and Rath Yatra Pratispardha won Gold and Silver Digixx Awards respectively.
• 2022: Warehouse and Supply Chain Leadership Award 2022 to Adani Wilmar for Best Use of Technology in Logistics by Krypton.
• 2022: Exception Quality Award by Udaan.
• 2022: Team Marksment awarded the Brand of the Year recognition to Fortune.
• 2022: Best Agri Tech Company Award to Adani Wilmar by Dainik Jagran Group at the 2nd Naya Bharat Business Conclave and Awards.
• 2023: Adani Wilmar Limited was adjudged as the winner in the Outstanding Security Team category of Out Standing Security Performance Awards (# OSPAs ) 2023 India. The event was powered by BW Security World.
• 2023: Adani Wilmar was awarded by Manufacturing Today for Implementing Best People Practices and Excellence in Workforce Management.
• 2023: Adani Wilmar’s Bundi and Alwar plants were recognised with National Award for Manufacturing Competitiveness by the International Research Institute for Manufacturing (IRIM).
• 2023: Utthama Suraksha Puraskara (Safety Award) Awarded to Adani Wilmar’s Mangalore Plant by National Safety Council, Karnataka Chapter.
• 2023: The Solvent Extractors Association recognised Adani Wilmar’s Mundra Castor plant for highest Castor seed oil cake processing in 22-23.
• 2024: Gold Category in SKOCH ESG Award, awarded for Clean Logistics at 97th SKOCH Summit.

Major events and milestones

• 1999: Incorporated in January 1999.
• 2001: Commissioned edible oil refinery of 600 TPD at Mundra.
• 2001: ‘Fortune’ brand of edible oils was launched in northern and western India.
• 2005: Acquisition of the Mantralayam unit.
• 2006: Acquisition of the Bundi and Haldia units.
• 2009: Acquisition of the Shujalpur, Nagpur, Chhindwara and Neemuch units.
• 2010: Acquisition of Rajshri Packagers Limited, Mangalore.
• 2010: Acquisition of Satya Sai Agroils Private Limited.
• 2010: Launched ‘King’s’, ‘Bullet’ and ‘Ivory’ brands and ‘Raag Gold’ refined palmolein oil.
• 2011: Acquisition of Acalmar Oils and Fats Limited.
• 2011: Launch of ‘Pilaf Gold Pure Basmati Rice’.
• 2012: Addition of the Alwar and Mundra Castor units.
• 2013:‘Fortune Rice Bran Health Oil’ was launched.
• 2014: Commenced production at state-of-the-art oleochemical manufacturing complex at Mundra.
• 2014: Launch of ‘Fortune Besan’.
• 2014: Launch of ‘Fortune Pulses’.
• 2015: Launch of ‘Fortune Soya Nuggets’ and ‘Fortune Basmati Rice’.
• 2016: Launch of ‘Fortune Vivo Pro Sugar Conscious Oil’.
• 2018: Launch of ‘Fortune Chakki Fresh Atta’ in Delhi NCR and Uttar Pradesh.
• 2018: Acquisition of an edible oil refinery from Gokul Refoils and Solvent Limited at Haldia.
• 2018: Acquisition of an edible oil refinery at Paradip from Cargill India Private Limited.
• 2018: Acquisition of a rice plant at Ferozepur from Ferozepur Foods Energy Private Limited.
• 2019: Acquisition of an edible oil refinery from Louis Dreyfus Company India Private Limited at Nellore.
• 2020: Launch of the new ‘Fortune’ logo.
• 2020: Launch of ‘Fortune Super Food Khichdi’.
• 2020: Launch of ‘Alife Soap’ in the personal and skin care category.
• 2021: Launch of ‘Fortune Sugar’ and ‘Fortune Soya Chunkies’.
• 2021: Launch of personal care products like handwash and hand sanitizer under the ‘Alife’ range.
• 2021: Set up ‘Fortune Mart’ stores at various locations.
• 2021: Acquisition of Adani Wilmar.
• 2022: Successfully listed on Indian stock exchanges.
• 2022: Acquired the brand rights of “Kohinoor” in the basmati rice category for the Indian region, strengthening presence in the premium rice market.
• 2023: Entered the Whole Wheat category.
• 2024: Celebrated 25 years of the Fortune brand.
• 2024: Launched Pehli Dhaar KGMO and Sharbati Atta.
• 2025: Inaugurated an around 80- acre integrated food processing complex in Gohana, Haryana.
• 2025: Acquired GD Foods, owner of the Tops brand; added sauces, pickles and other cooking aids.
• 2025: Crossed 50,000 rural towns in distribution.