Avenue Supermarts (ASL) incorporated in year in 2002 is Mumbai based supermarket chain D-Mart. It was started by Mr. Radhakishan Damani and his family. From the launch of its first store in Powai in 2002, DMart has a well-established presence in various locations across India.

The company is among the largest and the most profitable F&G retailer in India. It offers a wide range of products with a focus on the Foods, Non-Foods (FMCG) and General Merchandise & Apparel product categories. It has many stores located across several cities in India. The company operates and manages all its stores. It also operates distribution centres and packing centres which form the backbone of the supply chain to support its retail store network. 

Business area of the company

The company was started to address the growing needs of the Indian family. It is a one-stop supermarket chain that aims to offer customers a wide range of basic home and personal products under one roof. Each DMart store stocks home utility products - including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and more - available at competitive prices that its customers appreciate. Its core objective is to offer customers good products at great value.

The key product categories:

Avenue Supermarts offers varied, everyday-use items to its customers with a prudent product mix. The products on offer at its stores can be broadly classified into three categories - Foods, Non-foods, and General Merchandise & Apparel.

• Foods: Groceries, staples, processed foods, dairy, frozen products, beverages & confectionery and fruits & vegetables.
  
• Non Foods (FMCG): Home care products, personal care products, toiletries and other over-the-counter products.
  
• General Merchandise & Apparel: Bed & bath, toys & games, crockery, plastic goods, garments, footwear, utensils and home appliances.

• 2001: The Company was incorporated as Avenue Supermarts.
  
• 2003: The Company opened its first store in Powai, Mumbai.
  
• 2005: The Company entered into a scheme of amalgamation for transfer of undertakings of Koop Consumer Services, Amodini Real Estates and Shoppers Delight to the company.
  
• 2007: The Company opened its first store in Gujarat.2010 The store count of the Company increased to 25 stores and their audited consolidated revenues exceeded Rs 10,000 million.
  
• 2011: The Company opened stores in Andhra Pradesh and Karnataka.
  
• 2012: The Company was converted from a private company to a public company and the name of the Company changed to Avenue Supermarts.
  
• 2012: The store count of their Company increased to 50 stores.
  
• 2014: The store count of their Company increased to 75 stores.
  
• 2015: The Company opened stores in Madhya Pradesh and Chattisgarh. The audited consolidated revenues of their Company exceeded Rs 50,000 million.
  
• 2016: The Company opened 21 stores, highest in any financial year. The store count of their Company increased to 110 and their consolidated revenues exceeded Rs 75,000 million.
  
• 2017 : The Company opened a store in the National Capital Region.
  
• 2018: The company has incorporated wholly owned subsidiary named ‘Reflect Wholesale and Retail’.
  
• 2020: The company converts two stores into fulfilment centres for e-commerce business.
  
• 2021: The company purchases retail space in Bengaluru.
• 2021: Avenue Supermarts opens new store in Haryana.
• 2022: The company reports 18% rise in standalone revenue in Q4FY22.
• 2023: Avenue Supermarts opens new store at Akola.
• 2023: The company opens new store in Ahmedabad.
• 2023: The company purchases 17 retail units in Mumbai.
• 2023: Avenue Supermarts opens new store in Rajasthan.
• 2024: The company invests Rs 100 crore in Avenue E-Commerce.
• 2024: Avenue Supermarts completes acquisition of 26% stake in FP Ampere Energy.
• 2024: The company opens new store in Punjab.
• 2025: Avenue Supermarts makes further investment in Avenue E-Commerce.
• 2025: Avenue Supermarts opens new store in Andhra Pradesh.