ASK Automotive stands as India’s leading manufacturer of two-wheeler Advanced Braking Systems. The company has showcased engineering excellence for over three decades. The company commands around 50% of the Indian two-wheeler Advanced Braking Systems market, including brake shoes, disc brake pads and brake panel assemblies. The company holds a prominent position as a manufacturer of Aluminium Lightweighting Precision Solutions for automotive and nonautomotive industries. It has the integrated capabilities of die-casting, critical machining, paint finishing and critical assembly. These enable the company to supply powertrain-agnostic products to automobile Original Equipment Manufacturers (OEMs). 

Further, the Company is increasing its focus on the electric vehicle sector. In the Safety Control Cable segment, by adopting best-in-class technologies and constant upgrades, the company has been able to establish a network of many dealers in India. The company offers a range of control cables, such as front and rear brake cables, throttle cables and speedometer cables. In addition, it offers seat lock, fuel lid, temperature controller and choke cables through its joint venture company. These products cater to the 2Ws OEMs.

The company has strategically located state-of-the-art manufacturing facilities in close proximity to the OEMs. This helps in ensuring timely delivery, offering better economies of scale to customers and gaining logistical advantage. The company ensures that the manufacturing facilities are accredited on quality and safety with world-class certifications like IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 and OHSAS 18001:2007.

Business area of the company

The company is engaged in the business of manufacturing and sale of auto components including advanced braking systems, aluminium lightweighting precision solutions and safety control cables primarily for automobile industry and substantial sale of the products is within India. The company exports to OEMs in non-automotive sectors.

Product offerings

For 2 Wheelers

• Crank Case
• Engine Cover
• Cylinder block
• Pillion Grip
• Hub

For 4 Wheelers

• ECU Body
• Upper and lower case
• Body throttle
• Filter housing
• ASM Cover engine inter MAG

For Electric Vehicles

• HU base
• Battery Pack Housing
• Electric Motor Housing
• Intermediate pulley

For Exports

• Base Adapter
• Demolition Hammer
• Hub
• Ignition Cover
• Cover Valve

Key awards, accreditations and recognition

• 2004: Award for Challenge India Support (Chassis Group) from Honda Motorcycle and Scooter India Private Limited.
• 2005: Award for Development – Motorcycle Parts (Engine) Best & Fastest Development Award from Honda Motorcycle and Scooter India Private Limited.
• 2006: Achievement Award for achieving the Quality & Delivery Targets for the year 2005-06 from Honda Motorcycle and Scooter India Private Limited at 7th Supplier Convention.
• 2009: Award for Proprietary from Honda Motorcycle and Scooter India Private Limited.
• 2010: New Product Development Support award from Denso Haryana Private Limited at Business Partners’ Meet 2009-10.
• 2011: Award for Delivery and Management Quality from Honda Motorcycle and Scooter India Private Limited.
• 2012: Vendor Performance Award in the field of quality from SUZUKI Motorcycle India Private Limited at the Annual Vendor Conference, SUZUKI Motorcycle India Private Limited.
• 2013: Award for Business Expansion Support Supplier from Honda Motorcycle and Scooter India Private Limited.
• 2015: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Conference.
• 2015: Award for Cost Competitiveness from Honda Motorcycle and Scooter India Private Limited.
• 2016: Award for Outstanding Performance in Development Support from Denso Haryana Private Limited at business partners meet 2016.
• 2016: Quality Award “Gold” from Bajaj Auto Limited.
• 2017: Delivery Management from Honda Motorcycle and Scooter India Private Limited.
• 2018: Supplier Award for Superior Performance in Working Capital from Stanley Black & Decker Reynosa Plant.
• 2019: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Convention.
• 2020: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Convention.
• 2020: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at ur facility, ASK-3/
• 2020: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-7.
• 2021: Award for Special Support from Denso Haryana Private Limited at Business Partners’ Meet 2020-21.
• 2021: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Convention.
• 2021: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-12.
• 2021: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-17.
• 2022: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Annual Supplier Conference.
• 2022: Award for Best Quality Performance” from Stanley Black & Decker.
• 2023: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-8.
• 2023: Obtained ISO 14001:2015 certification for environmental management system maintained at facility, ASK-8.
• 2023: Award for “Best Environment in Premises (Runner-up)” at the Haryana State Safety and Welfare and Health Awards.
• 2023: Award for “Lowest Accident Frequency Rate” at the Haryana State Safety and Welfare and Health Awards.
• 2025: Best managed companies 2025 Award by Deloitte.

Major events and milestones:

• 1989: Commenced manufacturing activities at manufacturing facility, ASK-1 situated in Gurugram, Haryana, India.
• 1989: Entered into the OEM market for AB systems with brake shoes.
• 2001: Commenced manufacturing activities at manufacturing facility, ASK-2 situated in Gurugram, Haryana, India.
• 2004: Commenced manufacturing activities at manufacturing facility, ASK-3 situated in IMT Manesar, Gurugram, Haryana, India.
• 2004: Entered into the OEM market for ALP with panel assembly for front brake.
• 2006: Commenced State of the Art In House Tool Room
• 2007: Commenced State of the Art In House Design Centre
• 2009: Commenced manufacturing activities at manufacturing facility, ASK-4 situated in IMT Manesar, Gurugram, Haryana, India.
• 2010: Commenced manufacturing activities at manufacturing facility, ASK-5 situated in IMT Manesar, Gurugram, Haryana, India.
• 2012: Commenced manufacturing activities at manufacturing facility, ASK-7 situated in IMT Manesar, Gurugram, Haryana, India.
• 2013: Commenced manufacturing activities at manufacturing facility, ASK-8 situated in Narsapur Industrial Area, Bengaluru, Karnataka, India.
• 2014: Commenced manufacturing activities at manufacturing facility, ASK-10 situated in IMT Manesar, Gurugram, Haryana, India.
• 2015: Commenced manufacturing activities at manufacturing facility, ASK-11 situated in Vasna Chhaniyar Detroj, Ahmedabad, Gujarat, India.
• 2015: Entered into the aftermarket for safety control cables and others with clutch cables, front brake cables, throttle cables and speedometer cables.
• 2016: Entered into a Technical Collaboration with HSH Safety Control Cable Ind. Co. Ltd., Taiwan, a Safety Control Cable manufacturer serving automobile OEMs globally
• 2016: Entered into a Technical Collaboration with NUCAP, Canada, a global player in patented retention systems (mechanical bonding) for disc brake pads in the two-wheeler, passenger vehicle and commercial vehicle sectors
• 2017: Entered into a joint venture with Fras-Le S.A., Brazil and incorporated the Joint Venture, ASK FrasLe Friction Private Limited.
• 2018: Entered into a business purchase agreement with Aman Rathee and AK Auto Industries pursuant to which ASK-14 was transferred to the company by AK Auto Industries.
• 2018: Entered into a business purchase agreement with Prashant Rathee and APK Automotive pursuant to which ASK-15 was transferred to the company by APK Automotive.
• 2019: Commenced manufacturing activities at manufacturing facility, ASK-12 situated in IMT Manesar, Gurugram Haryana, India.
• 2019: Entered into the composite scheme of amalgamation and demerger between A.A. Autotech Private Limited and Vijaylaxmi Infra Projects Private Limited pursuant to which manufacturing facilities ASK-16 and ASK-17, both situated in IMT Manesar, Gurugram, Haryana, India were transferred to the company from A.A. Autotech Private Limited.
• 2021: Incorporated wholly-owned Subsidiary, ASK Automobiles Private Limited as a private limited company under the Companies Act, 2013.
• 2023: Commenced Mega Manufacturing facility at Karoli, Rajasthan
• 2023: Listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in India.
• 2024: Entered into a Technical Collaboration with LIOHO, TAIWAN, a leading player in HPDC Alloy Wheel.
• 2024: Entered a joint venture with AISIN Asia (Thailand) Company Limited, Thailand and AISIN Automotive Haryana Private Limited, India, for marketing and selling in Independent After Market (IAM) parts for passenger cars products through a joint venture company, which is yet to be incorporated.
• 2025: Technical collaboration with Kyushu Yanagawa Seiki, Co., Ltd.,(KYSK) Japan, a leading supplier of motorcycle wheels and aluminium die-cast technology.
• 2025: Commenced 18th Manufacturing facility at Bengaluru, Karnataka.