Aditya Vision is a leading consumer electronics retail chain rooted in the Hindi Heartland of India, with a strong and growing presence across Bihar, Jharkhand, and Uttar Pradesh. Established in 1999, the company has evolved into a modern, multi-brand retail powerhouse that caters to the diverse and evolving needs of Indian households. With several stores strategically located across the Hindi heartland, Aditya Vision has built a strong retail footprint across urban centers and emerging markets. Its expansive product portfolio covers consumer durables and electronics, ranging from televisions, air conditioners, refrigerators, washing machines, to digital gadgets such as mobile phones and laptops to personal care items and kitchen appliances, making it a one-stop destination for customers seeking the latest technology and trusted brands. 

The company’s success is anchored in its strong customer-centric approach, which emphasizes in-store experience, after-sales service, and access to flexible financing options. Its physical retail model continues to thrive by delivering hands-on service and trust in regions where direct brand interaction remains essential.

Business area of the company

The company is a modern multi-brand consumer electronics retail chain. The company offers a wide selection of products across various categories, including Television and Home Entertainment, Digital Gadgets and Accessories, Audio Equipment, Wearable Technology, Home Appliances, Personal Care Electronics, and Kitchen Appliances.

Services 

• Aditya Seva - The onestop solution for all after-sales services, feedback, and grievances
• Aditya Suraksha - Customers can enjoy an extended warranty on products
• Customer Loyalty Reward Program - “Buy & Win” since 2012

Milestones

• 1999: Established its 1st store at Bailey Road in Patna, Bihar
• 2006: Began expansion in Patna, Bihar
• 2014: After an exponential improvement in power supply in Bihar, initiated expansion beyond Patna into major district headquarters across the state
• 2016: Became the 1st and only Consumer Durables and Electronics Retailer to be listed on the BSE SME and raised Rs 5.8 crore in the IPO.
• 2016: At the time of the IPO (December 2016), it had 19 stores in Bihar
• 2017: Its presence increased to 26 retail outlets in Bihar
• 2018: Its presence increased to 37 stores
• 2019: It achieved a revenue of over Rs 500 crore
• 2019: Its store count grew to 43 locations
• 2021: Aditya Vision established market dominance in Bihar with a market share of over 50%
• 2021: It reached a total of 75 stores
• 2022: Began expansion in Jharkhand
• 2023: Began expansion in Uttar Pradesh
• 2023: Became the largest organized player in Jharkhand in 1 year
• 2024: Commemorated 25 years of excellence
• 2024: Raised the first fund after its IPO of Rs 282 crore from Capital Group, one of the world’s largest FIIs
• 2024: Crossed 100 stores in Bihar
• 2024: Opened 18 stores in Eastern Uttar Pradesh in 1 year
• 2024: Listed on the NSE
• 2025: 175 stores operational as of March 31, 2025, across Bihar, Jharkhand, and Uttar Pradesh
• 2025: Started expanding in Central Uttar Pradesh