The company was originally incorporated as ‘Add-Shop Promotions Private Limited’ at Rajkot, Gujarat as a Private Limited Company under the provisions of Companies Act, 1956 vide Certificate of Incorporation dated August 20, 2013 issued by Registrar of Companies, Gujarat, Dadra and Nagar Havelli. Subsequently, the company was converted into a Public Limited Company pursuant to special resolution passed by the shareholders at the Extraordinary General Meeting held on June 11, 2018 and fresh certificate of incorporation consequently upon change of name was issued by Registrar of Companies, Gujarat, Ahmedabad dated June 21, 2018 and name of the company was changed to ‘Add-Shop Promotions Limited’.

In this present competitive era of medicines and food supplements, the company is aiming to focus on ways to bridge the nutrition gap, which is a recognized cause of any diseases, by promoting Ayurveda and its products. It primarily caters to retailers and wholesalers where it supplies products manufactured by select manufacturers under its brand. It procures the finished products from its G.M.P and I.S.O certified manufacturers and thereafter markets the product through various intermediaries and sales agents. With an objective to penetrate major market, it has entered into agreement with various collecting and forwarding agents (C&F’s). The company distributes organic products to farmers for their agriculture use as well organic cattle feed products for their livestock.

Business area of the Company

The company is currently engaged in the business of marketing and distribution of products in the categories of ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products under the brand name ‘Add-Shop Promotions’.

Key Events and Milestones:

• 2013: Incorporation of company.
• 2016: Registration of Trade Mark for the products of company.
• 2016: Compliance Letter for the Compliance of the Direct Selling guidelines- 2016, submission of declaration with undertaking regarding.
• 2017: Membership certificate from Federation of Direct Selling Association.
• 2018: The company has converted Add- Shop Promotions Private Limited to Add- Shop Promotions Limited.