Home First Finance Company India (HomeFirst) is a technology driven affordable housing finance company that targets first time home buyers in low and middle-income groups. It primarily offers housing loans for the purchase or construction of homes. The company has deep penetration in the large housing finance markets with a network of vast branches with presence in several States / UT in India, with a significant presence in emerging urban regions in the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana, Karnataka and Tamil Nadu and increasing presence in emerging affordable housing finance markets of Uttar Pradesh, Uttarakhand, Madhya Pradesh and Rajasthan. The company has diversified lead generating channels with a wide network of connectors.

The company utilizes a diverse range of lead sourcing channels such as connectors, architects, contractors, affordable housing developers, in addition to conducting loan camps and micro marketing activities, and utilizing employee and customer referrals and branch walk-in customers. 

Business area of the company

The company's main business is financing by way of loans towards affordable housing segment in India and is primarily engaged in the business of lending of housing loans, loans for the purpose of purchasing a commercial property and loan against property.

Products

• Home Loan
• Self-Construction Loan
• Resale Loan
• Mortgage Loan
• Shop Loan
• Renovation Loan
• Top-up Loan

Major events and milestones

• 2010: Incorporation of the company
• 2010: Obtained certificate of registration from NHB with Jaithirth Rao and P. S. Jayakumar as the promoters of the company
• 2011: Investment by Bessemer in the company
• 2012: Change of its registered office to Mumbai
• 2012: Expanded operations in Gujarat and Tamil Nadu
• 2013: Approved 1,000 loans, and Gross Loan Assets of the company became Rs 689.5 million
• 2013: CARE Credit Rating for long term bank facilities was BBB-
• 2013: Investment by Alpha TC Holdings Pte Limited in the company
• 2014: Company became profitable with Gross Loan Assets of Rs 1,629.1 million
• 2014: CARE Credit Rating for long term bank facilities improved to BBB+
• 2015: Company had customer base of 5,000 with Gross Loan Assets of Rs 3,368.3 million
• 2016: Customer base crossed over 10,000 spread across over 25 cities and Gross Loan Assets of the company touched Rs 5,477.4 million
• 2016: Further investment by Bessemer in the company and Alpha TC Holdings Pte Limited
• 2016: CARE Credit Rating for long term bank facilities improved to A
• 2017: Investment by TN V LLP and Aether in the company
• 2017: ICRA Credit Rating for long term bank facilities improved to A+ and CARE Credit Rating for long term bank facilities improved to A
• 2017: Gross Loan Assets became Rs 8,473.2 million
• 2017: Exit of Alpha TC Holdings Pte Limited
• 2018: Net worth of the company crossed Rs 5,000 million and Gross Loan Assets became Rs 13,559.3 million
• 2018: Declassification of Jaithirth Rao as the promoter of the company
• 2019: Customer base crossed over 30,000 with Gross Loan Assets touching Rs 24,435.7 million
• 2019: Approved over 55,000 housing loans
• 2019: Declassification of P. S. Jayakumar as the promoter of the company
• 2020: Investment by Orange Clove in the company
• 2020: The company was certified as a “Great Place to Work” by Great Place to Work Institute, India for a period from November, 2020 to October, 2021.
• 2021: The company raised Rs 99 crore via NCDs.
• 2021: The company and Union Bank of India entered into a strategic co-lending partnership to offer home loans to customers at competitive interest rates.
• 2022: The company entered into a strategic co-lending partnership with Central Bank of India to offer home loans to customers at competitive interest rates.
• 2022: The company raised Rs 280 crore from International Finance Corporation (IFC).
• 2024: The company has been granted the Corporate Agent (Composite) license by IRDAI for soliciting life, general and health insurance (Composite) as Corporate Agent.
• 2024: The company achieved Rs 10,000 crore Assets Under Management (AUM).
• 2024: The company received Environmental, Social, and Governance (ESG) score of 45 out of 100 from S&P Global, ESG score provider.
• 2025: The company raised Rs 1,250 crore through QIP.
• 2025: Assets Under Management (AUM) exceeds Rs 12,000 crore.