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TCS, HDFCBANK, SBI Liquid Fund (G)
Stanley Lifestyles Ltd.

STANLEY

Equity

NSE,BSE

Min. Investment

3,51,000.00

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IPO Details

Bidding Dates

21 Jun 24 - 25 Jun 24

Price Range ₹

351 - 369

Total Equity

377.91Cr

Lot Size

40

Exchange Status

NSE,BSE

IPO Doc

Subscription Rate

Non-Institutional Investor

19.21×

Qualified Institutional Buyers

222.10×

Employees

0.00×

Retail Investors

19.21×

Total subscription Rate

96.98×

IPO Timeline

Offer start

21 Jun 2024

Offer end

25 Jun 2024

Allotment

26 Jun 2024

Refund initiation

27 Jun 2024

Demat transfer

27 Jun 2024

Listing

28 Jun 2024

About Company

Founded in 2007, Stanley Lifestyles Limited designs and manufactures super-premium, luxury, and ultra-luxury furniture under the brand "Stanley." The company's diverse product range includes seating furniture such as sofas and recliners, cased goods like coffee and dining tables, kitchens and cabinetry, mattresses and beds, and automotive products including custom shoes and leather car seat covers. While Stanley manufactures its core products, it imports ancillary items like lighting and switches and sources carpets locally. As of December 31, 2023, Stanley operated 38 company-owned stores in major Indian cities and 24 franchisee-owned stores across 21 cities in 11 states and Union Territories. The company's product development department, located in Bengaluru, spans approximately 15,000 square feet, and the company employs 778 people.

Year Founded

11-10-2007

Promotor Details

Promoter Holdings Details

ParticularPre-IPOPost-IPO
Percentage67.3556.81
Share Capital3475528032391280

Offer to Public

1,02,41,507.00 Cr

Highlights

  • Stanley Lifestyles' revenue from operations grew from Rs 195.78 crore in FY21 to Rs 419 crore in FY23, achieving a CAGR of 46.29%.
  • The company's profit after tax (PAT) rose from Rs 1.92 crore in FY21 to Rs 34.98 crore in FY23.
  • Stanley Lifestyles has a widespread retail presence across India, enhancing its brand visibility.
  • The company is a vertically integrated furniture manufacturer, managing the entire process from raw material sourcing to production, design, and retail.
  • Stanley Lifestyles holds ISO 45001:2018, ISO 9001:2015, and ISO 14001:2015 certifications, reflecting its commitment to quality, safety, and environmental management.

Challenges

  • The company relies heavily on the sale of sofas and recliners, making it vulnerable to fluctuations in demand or changes in consumer preferences.
  • A significant portion of sales come from stores in southern India, exposing the company to regional operational risks.
  • In FY21, FY22, and FY23, the top 5 corporate customers accounted for over 98% of revenue, posing a risk if business from these customers slows down.
  • The company undertakes contract manufacturing for multinational home furnishing players and leather automotive interiors for a major automobile company, risking adverse impacts from any slowdown in these sectors.
  • Stanley Lifestyles has contingent liabilities amounting to ₹4.32 crore, which could negatively impact its financial condition if materialized.

Financials

YearsTotal AssetsShare CapitalProfit After TaxConsolidated Net ProfitAdjusted EPS
20213,401.0373.71350.00329.006.3514
20234,650.0074.00232.19213.494.1376
20224,140.1773.7119.2310.310.1998
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