IPO Details
Bidding Dates
04 Mar 24 - 06 Mar 24
Price Range ₹
270 - 288
Total Equity
₹ 424.34Cr
Lot Size
50
Exchange Status
BSE,NSE
IPO Doc
Subscription Rate
Non-Institutional Investor
34.03×
Qualified Institutional Buyers
20.58×
Employees
2.52×
Retail Investors
34.03×
Total subscription Rate
25.94×
IPO Timeline
Offer start
04 Mar 2024
Offer end
06 Mar 2024
Allotment
07 Mar 2024
Refund initiation
11 Mar 2024
Demat transfer
11 Mar 2024
Listing
12 Mar 2024
Offer start
04 Mar 2024
Offer end
06 Mar 2024
Allotment
07 Mar 2024
Refund initiation
11 Mar 2024
Demat transfer
11 Mar 2024
Listing
12 Mar 2024
About Company
Founded in 1973, R K Swamy Limited is a leading integrated marketing communications firm specializing in customer data analysis, full-service market research, and syndicated studies. Leveraging its data-driven approach, R K Swamy offers a comprehensive suite of marketing services while extensively utilizing digital initiatives across its operations. In FY2023, the company demonstrated its robust capabilities by publishing over 818 creative campaigns on behalf of its clients across various media platforms. Additionally, R K Swamy processed an impressive volume of data, totaling more than 97.69 terabytes, and conducted over 2.37 million consumer interviews through quantitative, qualitative, and telephone surveys, showcasing its commitment to delivering actionable insights and innovative solutions to its clientele.
Year Founded
16-02-1973
Promotor Details
Srinivasan K Swamy
Promoter Holdings Details
| Particular | Pre-IPO | Post-IPO |
|---|---|---|
| Percentage | 83.03 | 65.79 |
| Share Capital | 36915820 | 33339634 |
Offer to Public
1,47,33,883.00 Cr
Highlights
- R K Swamy Limited offers integrated marketing communications services, allowing clients to maintain consistent messaging across various channels, enhancing brand visibility and effectiveness.
- With expertise in customer data analysis, the company can provide valuable insights to clients, enabling them to make informed decisions and tailor their marketing strategies for better results.
- R K Swamy Limited conducts extensive market research and syndicated studies, providing clients with valuable market intelligence to understand consumer preferences, trends, and competition.
- The company's track record of publishing over 818 creative campaigns showcases its creative capabilities and ability to engage audiences effectively across various media platforms.
- R K Swamy leverages digital initiatives extensively, allowing clients to capitalize on the growing digital landscape and reach their target audience through innovative digital marketing strategies.
Challenges
- As a data-driven company, R K Swamy Limited's effectiveness relies heavily on the accuracy and reliability of the data it processes. Inaccurate or incomplete data could lead to flawed insights and recommendations for clients.
- The integrated marketing communications industry is highly competitive, with numerous players offering similar services. R K Swamy Limited faces competition from both established firms and new entrants, potentially impacting its market share and profitability.
- Conducting market research, processing large volumes of data, and executing creative campaigns require significant resources, including manpower, technology, and financial investment. Any constraints in these resources could hinder the company's ability to deliver high-quality services efficiently.
- R K Swamy Limited's revenue is dependent on its clients' marketing budgets and expenditures. Economic downturns or budget cuts from key clients could adversely affect the company's financial performance.
- Compliance with data protection and privacy regulations, both domestically and internationally, poses challenges for R K Swamy Limited, especially concerning the handling and processing of sensitive consumer data. Non-compliance could lead to legal consequences and reputational damage.
Financials
| Years | Total Assets | Share Capital | Profit After Tax | Consolidated Net Profit | Adjusted EPS |
|---|---|---|---|---|---|
| 2021 | 3,845.63 | 40.80 | 192.55 | 192.55 | 4.7194 |
| 2023 | 3,088.31 | 44.46 | 312.58 | 312.58 | 7.0306 |
| 2022 | 4,012.08 | 40.80 | 30.77 | 30.77 | 0.7542 |
