IPO Details

About Company

Founded in 2014, Purple United is a fashion brand specializing in clothing, footwear, and accessories for children of all ages. The brand's flagship line, "Purple United Kids," caters to children up to 14 years old, offering high-quality, lab-tested products crafted from premium materials in vibrant colors and versatile designs. The company designs, develops, sources, markets, and distributes a wide variety of apparel and footwear for infants (0–1 year), toddlers (2–6 years), and older children (7–14 years). Its product portfolio also includes accessories like strollers. Purple United primarily operates in India, managing 17 exclusive brand outlets (EBOs) across 10 cities in 5 states, along with 20 shop-in-shop locations in major retail chains. Their products are widely available online via their website, mobile app, and leading e-commerce platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, and AJIO. The company also collaborates with 44 retailers nationwide. The product range includes t-shirts, shirts, jackets, sweaters, coordinated apparel sets, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, flip-flops, sandals, caps, tote bags, socks, and strollers, among others.