IPO Details
Bidding Dates
15 Apr 24 - 18 Apr 24
Price Range ₹
120 - 0
Total Equity
₹ 16.47Cr
Lot Size
1200
Exchange Status
NSE
IPO Doc
Subscription Rate
Non-Institutional Investor
0.00×
Qualified Institutional Buyers
0.00×
Employees
0.00×
Retail Investors
0.00×
Total subscription Rate
0.00×
IPO Timeline
Offer start
15 Apr 2024
Offer end
18 Apr 2024
Allotment
19 Apr 2024
Refund initiation
22 Apr 2024
Demat transfer
22 Apr 2024
Listing
23 Apr 2024
Offer start
15 Apr 2024
Offer end
18 Apr 2024
Allotment
19 Apr 2024
Refund initiation
22 Apr 2024
Demat transfer
22 Apr 2024
Listing
23 Apr 2024
About Company
Established in November 2019, Grill Splendour Services Limited is a Mumbai-based chain of gourmet bakeries and patisseries operating under the brand name Birdy's. With 17 retail outlets across the city, a central manufacturing facility, and several corporate clients, Grill Splendour has swiftly made a mark in the hospitality industry. In November 2019, Grill Splendour Services Private Ltd. acquired Birdy's Bakery and Patisserie from WAH Restaurants Private Limited, a strategic move aimed at expanding its presence and offerings in the market.
Year Founded
29-11-2019
Promotor Details
Vandana Srinidhi Rao
Promoter Holdings Details
| Particular | Pre-IPO | Post-IPO |
|---|---|---|
| Percentage | 49.75 | 36.64 |
| Share Capital | 1908190 | 1908190 |
Offer to Public
13,72,800.00 Cr
Project Details
- Pre-payment/Repayment, in full or part, of certain outstanding borrowings availed by our Company - 111.5cr
- General Corporate Purposes - 39.5cr
- Funding additional working capital requirements - 10cr
Objectives
- Funding additional Working capital requirements
- Pre-payment/Repayment, in full or part, of certain outstanding borrowings availed by our Company
- andGeneral Corporate Purposes
Highlights
- Acquiring Birdy's Bakery and Patisserie provided Grill Splendour Services Limited with instant brand recognition in the market, leveraging Birdy's established reputation and customer base.
- The acquisition allowed the company to expand its reach in the hospitality industry, tapping into new markets and customer segments, thereby increasing revenue potential.
- By integrating Birdy's product portfolio into its own, Grill Splendour Services Limited diversified its offerings, catering to a wider range of customer preferences and enhancing its competitive edge.
- Consolidating operations and resources from both companies could lead to operational efficiencies, such as shared distribution networks, centralized procurement, and optimized production processes.
- The acquisition may have facilitated strategic alliances with suppliers, distributors, or other stakeholders, enhancing the company's bargaining power and market position.
Challenges
- Integrating the operations, systems, and cultures of two distinct companies can pose significant challenges, including resistance from employees, communication issues, and logistical hurdles.
- Acquisitions often come with a hefty price tag, which may strain the company's financial resources, especially if the acquisition doesn't immediately generate expected returns.
- There's a risk of diluting the brand identity of both Grill Splendour Services Limited and Birdy's if the integration process is not carefully managed, potentially alienating existing customers and damaging brand equity.
- Managing franchisee-owned outlets alongside company-owned stores requires careful coordination and oversight to ensure consistent quality standards, brand representation, and customer experience across all locations.
- Acquiring another company entails assuming responsibility for its legal and regulatory obligations, which may include contractual agreements, licenses, permits, and compliance with industry standards, adding complexity and potential risks to the business operations.
Financials
| Years | Total Assets | Share Capital | Profit After Tax | Consolidated Net Profit | Adjusted EPS |
|---|---|---|---|---|---|
| 2023 | 755.92 | 1.00 | 199.10 | 199.10 | 13.1854 |
| 2022 | 290.59 | 1.00 | 3.46 | 3.46 | 0.2291 |
| 2021 | 265.98 | 1.00 | -3.63 | -3.63 | -0.2404 |
