IPO Details

About Company

Founded in 2010, Brainbees Solutions Limited operates the online platform 'FirstCry,' offering a wide range of products for mothers, babies, and kids. Brainbees Solutions (FirstCry) aims to be a comprehensive resource for parents, catering to their retail, content, community engagement, and education needs. The company provides everything required for children from infancy up to 12 years old, including apparel, footwear, baby gear, nursery items, diapers, toys, and personal care products. It offers products from Indian third-party brands, global brands, and its own in-house brands. As of December 31, 2023, the company boasts an extensive range of over 1.5 million SKUs from more than 7,500 brands across various categories, such as apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear, and maternity wear on its multi-channel platform. Brainbees Solutions (FirstCry) has established strong brand awareness and customer trust, exemplified by the success of BabyHug, one of its house brands. According to a RedSeer report, BabyHug is the largest multi-category brand for mother, baby, and kids' products in India, in terms of GMV, for the year ending December 2023. Other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye. According to a RedSeer report, Brainbees Solutions (FirstCry) is the largest specialized online retail platform for maternal, baby, and kids' products in the UAE, based on GMV, for the year ending December 2023. For the nine months ended December 31, 2023, and the financial years 2023, 2022, and 2021, the company worked with a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding those engaged by Globalbees Brands and its subsidiaries. As of December 31, 2023, Brainbees Solutions employed 3,411 full-time employees and 2,475 contract-based employees.